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Al Gore-Backed Current.tv Digital TV Network to Launch on August 1

Authored by Mark Hefflinger on April 5, 2005 - 4:13am.
San Francisco -- Former vice president Al Gore has announced that his re-named Current.tv youth-oriented digital TV network will launch on Aug. 1. Formerly INdTV, the 24-hour Current.tv network will offer short-form video content, produced both professionally and by viewers, on both the Internet and in 19 million homes subscribing to DirecTV satellite and Time Warner cable TV services. "The Internet opened a floodgate for young people whose passions are finally being heard, but TV hasn't followed suit," said Gore. "We intend to change that with Current, giving those who crave the empowerment of the Web the same opportunity for expression on television." Current.tv will offer video segments between 15 seconds and five minutes in length, on topics ranging from politics and the environment to technology, entertainment and relationships. The company, which is also backed by entrepreneur Joel Hyatt, also announced a relationship with Google, and will produce video segments based on the current popular Google searches in real-time.
tags: Launch | Al Gore | Current.tv | Digital TV Network |