CuteCircuit

Mobile Marketing with Virtual Hugs

Authored by Rohit Bhargava on October 3, 2006 - 7:41am.

One of the more interesting reports to come out of Wired's NextFest event held in NY this past weekend was about a wearable technology company called CuteCircuit and their "hug shirt." The shirt uses bluetooth technology or mobile messaging through SMS to relay the sensation of a hug from one wearer to another anywhere in the world. While it might seem like yet another technology toy with limited usefulness, the concept got me thinking about a new frontier of uses for wearable technology that integrates with bluetooth technology. The most basic benefit of this is that a huge number of mobile phones already have bluetooth and this presents lots of integration opportunities. Bluetooth hugs are just the beginning of the potential uses for this technology.