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Bionic Woman Bigger Hit with Millennials than Private Practice

Authored by Scott Goldberg on September 27, 2007 - 11:36am.

NBC bested ABC in one key category last night with its new show Bionic Woman: the show beat Private Practice, the Grey’s Anatomy spin off, in the important 18-49 demographic, garnering 13.6 million viewers overall, according to Nielsen. But Private Practice had more total viewers than Bionic Woman with 14.2 million. The attention of Millennials (people born between 1980 and 2000) faces steep competition this season, with The CW boasting big hits Gossip Girl and Reaper, in addition to offerings from each of the major networks.

tags: TV | ABC | NBC | Television | Millennials | CW |

The CW Hits Web Savvy Demographic with Gossip Girl

Authored by Scott Goldberg on September 21, 2007 - 5:29am.

The CW, a television network combining Warner Bros, The WB, and CBS’s UPN, is making noise this fall with a lineup featuring the much-discussed Gossip Girl, an OC-meets-Cruel Intentions show based on the lives of New York’s young and rich, and Reaper, about a kid whose parents sold his soul to the devil, from the writer/director of Clerks, Kevin Smith.

tags: Marketing | Social Networking | TV | CBS | WB | Warner Bros | Television | Millennials | CW | UPN |

YouTube's "Little Loca" Lands TV Host Gig on CW's "Online Nation"

Authored by Mark Hefflinger on May 21, 2007 - 1:23pm.

Los Angeles - YouTube favorite "Little Loca," aka actress Stevie Ryan, is among the first from the site's roster of amateur talents to land a paying TV gig, the Los Angeles Times reported.

Internet TV Distributor Move Networks Raises $11.3 Million

Authored by Mark Hefflinger on February 5, 2007 - 8:25am.

American Fork, Utah - Move Networks, a provider of video distribution technology for TV network clients, announced on Monday that it has raised $11.3 million in new funding, led by Hummer Winblad Venture Partners and Steamboat Ventures.

tags: Deals | VC | Video | TV | Fox | Hummer Winblad | CW | Move Networks | Steamboat Ventures |

MSN to Stream CW Shows Before First Network Broadcasts

Authored by Mark Hefflinger on August 31, 2006 - 5:28pm.

Los Angeles - The new CW Network, which will combine programming from UPN and WB, has partnered with Microsoft's MSN to offer full streaming episodes of four of its prime-time series before their broadcast premieres, according to The Hollywood Reporter.

“Content Wraps” New Form of TV Commercial

Authored by Jay Baage on July 18, 2006 - 9:09am.

In an effort to keep viewers from skipping ads - whether they flee the room or use their TiVo - the CW network is introducing a new forum for sponsors called "content wraps." These spots are supposed to be more entertaining and less repetitive than the usual 30-second spot.