London - Dada Entertainment, a digital distributor of music and other content, has partnered with Tailgate Technologies, a provider of e-commerce technology that enables transactions directly within online banner advertisements, to sell songs and ringtones from banner ads served on MOG.com, ClickZ reported. Users click on the ads, enter their mobile phone number, and are sent a PIN which will unlock the download, with the charges applied to a user's mobile account.

New York - Major label Universal Music Group said on Monday that it has licensed catalog to Dada Entertainment, the operator of a digital and mobile entertainment distribution service. Under the terms, Dada.net will make UMG songs available for purchase and downloads as DRM-free full-track MP3s and ringtones from all major mobile carriers. The company -- a joint venture between Dada USA and major label Sony BMG -- also offers Sony BMG content, and said content from other major and indie labels is on the way.

New York - Mobile entertainment publisher Dada Entertainment, a joint venture between Dada USA and major label Sony BMG, on Tuesday announced the addition of DRM-free full-song downloads from Sony BMG artists to its offering. Subscribers to the Dada pay $10 a month for 15 tokens, which are redeemable for ringtones, wallpapers, games and full-song downloads. The full-song offering requires users to first download tracks to a PC and then transfer them to their phones.

New York - Major record label Sony BMG announced on Monday the formation of a joint venture with Dada, a provider of Web and mobile community and entertainment services, that will create a direct-to-consumer mobile and Web entertainment service.