London -- Electronic Arts Inc. (NASDAQ:ERTS) today announced it has reached a deal with UK production company Endemol to develop a mobile game based on its television property, Deal or No Deal.

The agreement gives EA Mobile, a division of EA’s Casual Entertainment Label, the rights to develop, market and publish new mobile games based on the Deal or No Deal TV series for the UK mobile market.

San Francisco - AirPlay, a provider of interactive TV game technologies, this week announced a deal with TV producer Endemol USA, to launch a mobile phone-based interactive TV element for NBC's "Deal or No Deal." The "Deal or No Deal: Live TV Challenge" game, set to launch in January on most mobile networks, will let viewers play along and answer questions in real-time, with the chance to win prizes and chat with other viewers.