Home

DEMMX

DEMMX: Carriers Move Towards Off-Deck Mobile Phone Content

Authored by Jay Baage on November 30, 2006 - 1:40pm.
From the DEMMX Conference: Today 70-80% of all mobile media revenues in the US is generated from the major carriers on-deck content. According to Anil Malhotra, SVP, Marketing at Bango, the carriers are now finally starting to open up for off-deck content: “Unofficial numbers show that already around 50% of mobile media revenues come from off-deck [content] on days when popular shows such as American Idol is on.”
tags: Mobile | Events | Bango | Jay | DEMMX |

DEMMX: Increasing Video Output is a Priority for New York Times Digital in 2007

Authored by Jay Baage on November 29, 2006 - 2:32pm.
From the DEMMX Conference: Martin N. Nisenholtz, SVP, Digital Operations for The New York Times (NYT), told the audience that getting more videos up on the NYTimes.com is crucial: “Increasing video output on our website is a priority for 2007.”
tags: Internet | Video | Online Publishing | Newspapers | Events | News | NYTimes | DEMMX |

DEMMX: Yahoo Media Group Reveals Part of Its New Strategy

Authored by Jay Baage on November 29, 2006 - 9:51am.
From the DEMMX Conference: Vince Broady, Head of Entertainment, Games & Youth for Yahoo gave the audience a glimpse of their new “brand universe” strategy with a demonstration of the newly created Nintendo Wii site. “Yahoo Media Group under Lloyd Brown is now really coming into its own,” he said at the DEMMX 2006 Conference in Los Angeles on Wednesday.
tags: Internet | Marketing | Yahoo | Brands | Events | Portals | Jay | DEMMX |