Design

How Flip Video Is Using Personalization To Stand Out

Authored by Rohit Bhargava on December 3, 2008 - 7:44am.

Imb_flipvideocustom I've been a fan of the iconic Flip camera for some time now. In my own experience, the device has single handedly unlocked the immediate power of creating video for me because it has made it a simple process. It has always been a great product. But now there are other products that offer similar features. Their groundbreaking idea of a compact video camera with popup USB connection is no longer the differentiator it once was. To take it's place, they've done something very smart with their most recent product, the Flip Mino (and Mino HD).

Five Reasons Some User Interfaces Suck on Purpose

Authored by Rohit Bhargava on January 18, 2007 - 7:23am.
Once upon a time I used to focus my efforts on helping my clients create great user experiences.  I even wrote a Masters level thesis on User Interfaces and the user experience.  Somewhere along the way, I realized that my real passion was in marketing - but those days of architecting usable interfaces comes in handy all the time now.  As I review sites, as I help clients promote their online properties, the quality of the user interface still plays a big role.  Yet one of the truths that I learned early on was that there are many moments where what a business wants an interface to do is in direct contrast to what a user may want.  The most obvious example is an airline ticket site, where a user goal is often to find the cheapest flight from point A to point B.  The business goal, of course, is to sell the ticket at the highest price.  This is the nature of business vs. user conflicts.

CEA Accepting Nominations for Design and Engineering Awards

Authored by Mark Hefflinger on August 29, 2006 - 1:06pm.
Arlington, Va. - The Consumer Electronics Association (CEA) said that it has begun accepting nominations for its International CES Innovations 2007 Design and Engineering Awards, which annually honor outstanding design and engineering in consumer electronics.
tags: Marketing | Tech | CE | CEA | Awards | Events | Design |

Jason Walsh on Design

Authored by Robert Spears on June 26, 2006 - 8:35pm.
"And then came MySpace, the world's largest collection of bad websites since Geocities was launched in the mid 1990s. And so, it passed into common knowledge - design is bad, undesign is good."

— Jason Walsh
Journalist & Former Designer
[Source: Digit, May 22, 2006