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Burger King, Diddy Launch "DiddyTV" Promo Channel on YouTube

Authored by Mark Hefflinger on October 10, 2006 - 3:40pm.
Miami - Fast food chain Burger King announced that it has partnered with hip-hop artist Sean "Diddy" Combs on a cross-marketing partnership that includes the launch of a "DiddyTV" channel on the YouTube video-sharing service. The channel will feature tracks and video clips from Diddy's forthcoming album, "Press Play." Under the deal, Combs will appear in a Burger King ad campaign, while the restaurant chain will sponsor a nationwide promotional tour for the album.
tags: Video | Marketing | Advertising | TV | Music | Promotions | YouTube | Hip Hop | Diddy | Burger King |

Sean "Diddy" Combs on Soundtrack to Atari's "Marc Ecko's Getting Up"

Authored by Mark Hefflinger on October 12, 2005 - 4:55am.
New York - Atari announced on Wednesday that hip-hop producer Sean "Diddy" Combs will co-produce four tracks featured on the soundtrack for its "Marc Ecko's Getting Up: Contents Under Pressure" video game. The Limited Edition version of the game will come with a CD soundtrack featuring the Diddy tracks -- which include an exclusive Notorious B.I.G. remix -- and others from RJD2, the RZA, Eric B and Rakim, Talib Kweli, Nina Simone, Jane's Addiction and Bloc Party. Developed by The Collective, the title is slated for release in November for PlayStation 2, Xbox and the PC.
tags: Music | Diddy | Atari' | Marc Ecko's Getting Up |