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Report: U.K. Digital Penetration Reaches 61.9% in 1st Qtr

Authored by Mark Hefflinger on June 10, 2005 - 10:02am.
London -- According to Ofcom's latest Digital Television Update, digital TV penetration in the U.K. reached nearly 62% in the first quarter of 2005, a 2.5% increase compared to the previous quarter and up considerably from the 53% recorded in the first quarter of last year. The total number of digital TV households in the U.K. grew by 643,517 to more than 15.4 million, Ofcom said. Top dog BSkyB added 87,000 subscribers alone in the first quarter, bringing its total number of subscribers to more than 7.3 million. The popularity of Freeview, which does not charge subscription fees, continued to soar as the number of Freeview-only households passed the 5-million mark for the first time ever.
tags: VC | Reports | U.K | Digital Penetration | 1st Qtr |