Toronto, Canada - Jim Balsillie, Co-CEO of Research in Motion (NSDQ: RIMM), maker and developer of Blackberry devices, outlined his vision for the company as leveraging the convergence of social networking and multimedia in a morning keynote at the Canadian Music Week's digital music & media summit. His vision involves moving beyond facilitating text-messaging and email communication to bringing multimedia content and social networking together on mobile devices. He also challenged the music industry to embrace social networking to reach fans of all genres and sub-genres of music:
"Don't disintermediate yourselves as hit machines", Balsillie said to the room of music industry professionals.