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ABC Says Web Viewers Can Tolerate Twice the Ads

Authored by Jay Baage on January 30, 2009 - 10:08am.
New York - Network TV programming on the web, whether on ABC.com, CBS.com, TV.com, Hulu or any other distributor, has typically had a single sponsor. However, new ABC/Nielsen research revealed at the NATPE show that doubling the number of ads within a show from four to eight "did not affect the viewers' overall experience with the ABC.com player," according to AdAge.
tags: Video | Marketing | Advertising | TV | Disney-ABC |

Disney-ABC Television Group Cuts 400 Jobs, Interactive Cuts 50

Authored by Jay Baage on January 29, 2009 - 2:01pm.

Los Angeles - More layoffs in the media space were announced on Thursday as Disney said that it will cut 5% of the staff in the Disney-ABC TV Group. Disney Interactive Studios also confirmed for GameSpot that around 50 employees in total will be affected by cuts in the company's Propaganda Games, Avalance Software and Fall Line Studios locations.

tags: Games | Video | TV | Disney | Disney-ABC | Disney Interactive Studios |