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Career Moves: February 12, 2007

Authored by dmw on February 12, 2007 - 1:48pm.

Career Moves is made possible by @HIRE.
Chad and Ryan Steelberg, brothers and founders of radio advertising company dMarc – now owned by Google – have stepped down a little more than one year after Google acquired it, the search giant confirmed on Friday. A Google spokesman declined to comment on those claims or discuss why the Steelbergs left. Google began testing its Audio Ads program for radio, using the dMarc technology, late last year.
tags: Career | Moves | MobiTV | dMarc | Intent MediaWorks | KOCH | Hook Mobile |

Google Launches Beta Test of Radio Ad Service

Authored by Mark Hefflinger on December 8, 2006 - 2:03pm.
San Francisco - Google has launched a beta test of its Google Audio Ads service, which lets marketers use the company's automated system to purchase ads on U.S. radio stations, CNET News.com reported.
tags: Launches | Internet | Advertising | Radio | Audio | Search | Google | Portals | dMarc | Radio Ads |

Emmis Radio Stations to Use dMarc Automatic Ad Insertion

Authored by Mark Hefflinger on January 25, 2006 - 9:10am.
Newport Beach, Calif. - Emmis Communications, the nation's ninth-largest radio station owner, announced on Wednesday that it will use recent Google acquisition dMarc Broadcasting's service to automatically insert paid commercials into open and unsold ad slots in its programming. The digital RevenueSuite service will be used at all Emmis stations, including New York's Hot-97, L.A.'s Power-106 and Chicago's Q101.
tags: Radio | Emmis | dMarc |

Google to Acquire Digital Radio Developer dMarc for $102 Million

Authored by Mark Hefflinger on January 17, 2006 - 3:03am.
Mountain View, Calif. - Looking to expand its targeted advertising platform to other forms of media, Google, said on Tuesday that it will acquire dMarc Broadcasting, a Newport Beach, Calif.-based provider of digital technology for the radio broadcast industry. Under the deal, Google will make an initial upfront payment of $102 million in cash, and could end up paying as much as $1.1 billion over the next three years, based on dMarc's ability to reach certain product integration, revenue and advertising inventory targets. Google said that it plans to integrate dMarc's technology into its AdWords platform, creating a new radio ad distribution channel for the company's advertisers. The technology is designed to automatically schedule and place advertising on radio stations through an automated platform.
tags: Radio | Google | Digital Radio | dMarc |