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Advertiser Trade Group Opposes Google-Yahoo Search Deal

Authored by Mark Hefflinger on September 8, 2008 - 8:14am.
Washington - The Association of National Advertisers (ANA), a trade group of more than 400 companies that collectively spend over $100 billion on marketing and advertising, announced over the weekend that it has sent a letter to the U.S. Department of Justice opposing the search advertising partnership proposed by Google (NASD: GOOG) and Yahoo (NASD: YHOO). ANA members include Disney, IBM, Nokia, Verizon, GE, GM and Wal-Mart.
tags: Deals | Advertising | Law | Policy | Yahoo | Search | Google | Association of National Advertisers | DOF |