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ABC's Lost, Dole's Organic Bananas and the Importance of Backstories

Authored by Rohit Bhargava on April 3, 2007 - 10:04am.
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.  On Dole Organic, you can see such information as a description of the banana plantation, photos of workers, and Google Earth images. 
tags: Internet | Video | Marketing | ABC | Lost | Dole |