Donna Karan

Stardoll Virtual Dress-Up World Gets DKNY, Sephora Stores

Authored by Mark Hefflinger on September 26, 2007 - 10:11am.

Stockholm, Sweden - Stardoll, an online celebrity paper doll dress-up site and community, said on Wednesday that fashion designer Donna Karan and cosmetics retailer Sephora have opened virtual stores in its virtual world, Reuters reported. Stardoll members exchange real-world currency for "star dollars" that they can spend on clothing, accessories and other items for their virtual dress-up dolls.