DoubleClickGoogle Launches DoubleClick Ad ExchangeAuthored by Mark Hefflinger on September 18, 2009 - 10:58am.
Mountain View,
Calif. - Google (NASD: GOOG) said that it has
launched a new online auction site where advertisers can bid on display ad
space.
AOL Eschews DoubleClick for In-House Ad-Serving SystemAuthored by Mark Hefflinger on March 18, 2009 - 9:23am.
New York
- In what many consider a major milestone in its evolution to an advertising
business model, Time Warner's (NYSE: TWX) AOL said that it no longer will rely on ad serving technology
from Google's (NASD: GOOG) DoubleClick, instead switching to an in-house system developed by
AdTech, which the company acquired two years ago as part of its Platform-A
business.
Google to Lay Off 300 from DoubleClick U.S.Authored by Mark Hefflinger on April 3, 2008 - 10:14am.
Mountain View, Calif. - Google (NASD: GOOG) will lay off about 300 employees from its recently acquired online ad firm DoubleClick, or about a quarter of the company's U.S. staff, The New York Times reported, citing a person with direct knowledge of the plan. Google Completes $3.1 Billion Acquisition of DoubleClickAuthored by Mark Hefflinger on March 11, 2008 - 9:17am.
FTC Clears Google's $3.1 Billion Acquisition of DoubleClickAuthored by Mark Hefflinger on December 20, 2007 - 7:05am.
European Commission to Further Probe Google-DoubleClick DealAuthored by Mark Hefflinger on November 13, 2007 - 12:05pm.
Mountain View, Calif. - Seven months after Google (NASD: GOOG) announced that it would pay $3.1 billion to acquire New York-based Internet ad firm DoubleClick, the company on Tuesday learned that it will have to wait a bit longer to close the deal. Internet TV Advertising Forum LaunchedAuthored by Mark Hefflinger on October 15, 2007 - 10:35am.
Cambridge, Mass. - Maven Networks, the provider of an Internet TV platform, announced on Monday that it has partnered with companies including Microsoft, DoubleClick, 24/7 Real Media, Ogilvy, Digitas, Scripps Network and Fox News Digital to form the Internet TV Advertising Forum, a trade group that will work to "define next-generation video advertising standards." tags: Video | Advertising | TV | Microsoft | Maven Networks | DoubleClick | Internet TV Advertising Forum |
DoubleClick Launches New "Teaser" Flash Video Ad FormatAuthored by Mark Hefflinger on July 31, 2007 - 3:43pm.
New York - Digital marketing technology and services firm DoubleClick on Tuesday introduced a new online ad format, the "Teaser," that features short flashes of video. Universal Pictures is the first to utilize the format, in connection with advertising for its upcoming film, "The Bourne Ultimatum." When the Flash video ad is rolled over, three links appear that drive users to the film's trailer, an online game, and Internet ticket sales. House, Senate Subcommittees Plan Hearings on Google-DoubleClick DealAuthored by Mark Hefflinger on July 19, 2007 - 2:39pm.
San Francisco - Subcommittees in both the House and Senate are planning hearings into antitrust and privacy issues raised by Google's proposed $3.1 billion purchase of online advertising company DoubleClick, The New York Times reported on Thursday. FTC Investigating Google’s Proposed Acquisition of DoubleClickAuthored by Ned Sherman on May 29, 2007 - 12:14pm.
New York, NY - The New York Times reported today that the Federal Trade Commission (FTC) has opened a preliminary antitrust investigation into Google’s planned $3.1 billion purchase of the online advertising company DoubleClick.
Groups File Privacy Complaint with FTC Over Google-DoubleClick DealAuthored by Mark Hefflinger on April 20, 2007 - 12:32pm.
San Francisco - A number of public interest groups have filed a complaint with the Federal Trade Commission (FTC), over Google's proposed $3.1 billion acquisition of online advertising company DoubleClick. Google Acquires Web Advertising Firm DoubleClick for $3.1 BillionAuthored by Mark Hefflinger on April 13, 2007 - 2:08pm.
Mountain View, Calif. - Google announced on Friday that it will acquire Internet advertising company DoubleClick for $3.1 billion in cash. The deal, expected to close by the end of 2007, is the largest acquisition in the company's history, coming six months after Google paid $1.65 billion for YouTube. DoubleClick Testing Online Advertising ExchangeAuthored by Mark Hefflinger on April 4, 2007 - 11:55am.
New York - Digital advertising agency DoubleClick announced on Wednesday the launch of an online marketplace that will connect buyers and sellers of online advertising. Guess Who Wants DoubleClick? Naturally, GoogleAuthored by Scott Goldberg on April 2, 2007 - 1:55pm.
The coveted always feel more relaxed when a second bidder wants their services. DoubleClick, the online advertiser, is experiencing that today as the Wall Street Journal broke news that Google would like to buy the company. And as bidding wars raise prices, the cost for DoubleClick appears to have risen over $2 billion. The WSJ also reported that Yahoo and AOL have inquired.
Microsoft Pondering DoubleClick PurchaseAuthored by Scott Goldberg on March 28, 2007 - 11:33am.
New York – Microsoft is considering a $2 billion price tag for online advertising firm DoubleClick, reports the Wall Street Journal. The company, founded in 1996 and taken private in 2005 for $1.1 billion by San Francisco-based private equity firm Hellman & Friedman, had approximately $150 million in revenue last year. Online Ad Firm DoubleClick Acquires Tangozebra for $30 MillionAuthored by Mark Hefflinger on March 2, 2007 - 11:26am.
London - DoubleClick, a provider of digital advertising technology and services, announced that it has acquired Tangozebra, a London-based provider of online ad technology in Europe, for about $30 million. DoubleClick Debuts Live Streaming Video Ad FormatAuthored by Mark Hefflinger on February 13, 2007 - 1:30pm.
New York - Online advertising technology and services firm DoubleClick on Tuesday announced the launch of its Live Streaming video advertising service, which allows advertisers to broadcast live events to users through rich media ads. New Line Cinema was the first to use the new technology, when it filmed movie patrons at a live event in Washington, and then edited and broadcast the clips live through ads for the film "The Number 23" on sites including AOL, Yahoo and MSN. Online Ad Firm DoubleClick Acquires Video Specialist KlipmartAuthored by Mark Hefflinger on June 30, 2006 - 2:40pm.
New York - DoubleClick, a provider of digital advertising technology and services, announced this week that it has acquired Klipmart, a provider of online video advertising and management services for Web publishers, agencies and marketers.
tags: Deals | Video | Marketing | Advertising | Investing | Acquisitions | Video Ads | DoubleClick | Klipmart |
Online Ad Firm DoubleClick Acquired by Investors for $1.1 BillionAuthored by Mark Hefflinger on April 25, 2005 - 7:27am.
New York -- DoubleClick, a provider of online advertising technology and services, announced on Monday that it has signed an agreement to be acquired and taken private by San Francisco-based private equity firm Hellman & Friedman LLC. DoubleClick shareholders will receive about $1.1 billion, a 10.6% premium over the recent average value of DoubleClick shares. San Diego-based venture capital firm JMI Equity also invested in the acquisition. New York-based DoubleClick said in November that it had hired an advisor to explore a possible sale of the company. "We look forward to partnering with the DoubleClick team to help realize the company's significant opportunities for growth in both its online advertising and marketing and data businesses," said Hellman & Friedman managing director Philip Hammarskjold. Following the deal's closing, expected in the third quarter, DoubleClick CEO Kevin Ryan will step down to pursue other opportunities, and a new chairman and board of directors will be appointed.
AOL Looks for Ad Edge by Partnering with DoubleClickAuthored by Mark Hefflinger on April 8, 2005 - 3:05am.
Dulles, Va. -- Nearly a year after its heralded acquisition of Advertising.com, America Online on Friday took another big step toward increasing its ad revenue by announcing a key partnership with DoubleClick, a New York-based provider of marketing tools to ad agencies. The deal will bring a new slate of ad serving, inventory management, workflow tools and delivery operations to AOL Media Networks, the Internet provider's ad sales, commerce and search arm. AOL Media Networks also handles the marketing of the AOL's web brands, such as Netscape, Mapquest, Moviefone and CNN. The company is currently testing DoublClick's ad management platform on Mapquest, and plans to roll it out across all AOL brands later this year. The hosted tool is designed to help web publishers manage, serve and report on online ads, ideally allowing them to run more complex ad campaigns and promotions. Mike Kelly, the president of AOL Media Networks, said that the deal, combined with the Advertising.com acquisition, gives his company "a real edge in the ad market" in terms of ad serving and optimization.
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