Los Angeles - DreamWorks Animation (NYSE: DWA) plans to give out some 150 million pairs of 3D glasses for a 3D Super Bowl telecast ad promoting its upcoming animated feature, "Monsters vs. Aliens," the Associated Press reported. The free glasses will be distributed at Pepsi/SoBe Life Water displays in 28,000 retail locations, in a marketing stunt that "involves tens of millions of dollars," DreamWorks Animation CEO Jeffrey Katzenberg told AP.

San Francisco - DreamWorks Animation SKG (NYSE: DWA) has announced plans to produce all of its forthcoming films in digital 3D, starting with "Monsters vs. Aliens" in March 2009, and has partnered with chipmaker Intel (NASD: INTC) on the technology, Reuters reported. The companies are collaborating on a new 3D movie image brand called InTru 3D, which will combine Intel's new standalone graphics chip with 3D technology the company acquired from start-ups.

Santa Clara, Calif. - Intel (NASD: INTC) announced on Tuesday that it has formed a strategic alliance with film studio DreamWorks Animation (NYSE: DWA), aimed at "revolutionizing 3D filmmaking technology," the companies said. Under the agreement, Intel will provide DreamWorks Animation with advanced chips, as well as software engineers to optimize DreamWorks' applications for these advanced processors, which Intel said will allow DreamWorks to "render higher quality images more quickly and to modify them with greater ease." The first film to be produced under the partnership will be "Monsters vs. Aliens," set for release next March.

Los Angeles - Movie studios Paramount Pictures, a unit of Viacom, and DreamWorks Animation announced on Monday that they will now exclusively release their high-definition movies on HD DVD, abandoning support for Sony's rival Blu-ray format.

New York - Mobile game developer and publisher Gameloft announced on Monday an international licensing agreement with DreamWorks Animation, to create a mobile game based on the upcoming film, "Shrek the Third." The game is slated for release across 170 wireless carriers in over 75 countries.

Dulles, Va. - As part of a major strategy push toward online video, AOL on Tuesday announced five new Web-based programs that it will produce in partnership with production companies such as Mark Burnett, DreamWorks Animation and Telepictures.

Bristol, England - Aardman Features, the U.K.-based animated film studio behind movies like "Chicken Run" and "Wallace & Gromit," announced that it has signed a new three-year deal with Sony Pictures Entertainment.

Glendale, Calif. - DreamWorks Animation announced on Tuesday that, beginning in 2009, it will produce all of its films using stereoscopic 3D technology. "I believe that this is the greatest opportunity for movies and for the theatrical exhibition business that has come along in 30 years," said DreamWorks Animation CEO Jeffrey Katzenberg. "Advancements in sound have dramatically improved the auditory experience, but there hasn't been a corresponding breakthrough in the way we see movies until now." The company's first production using the format, "Monsters vs. Aliens," is slated for release in the summer of 2009, when "several thousand screens" are expected to be equipped for 3D.

Glendale, Calif. - Movie studio DreamWorks Animation SKG announced that it has ended its exclusive production agreement with Aardman Animations, with which it has released the films "Chicken Run," "Flushed Away" and the Academy Award-winning "Wallace & Gromit: The Curse of the Were-Rabbit."