A colleague forwarded me a fantastic article from Ad Age "It's Web
3.0, and Someone Else's Content is King". The article is worth a read
for anyone in the content business. The author, Matthew Creamer,
suggests that Web 3.0 will be about monetizing the web's openness and
points to examples in the news business of websites aggregating other
people's content for profit. Are content aggregators in fact growing in
popularity? The author cites Michael Wolff of Newser: "The space is heating up". According to internet usage data, is it?
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