CES 2008 - I spent this week at what is probably the largest tradeshow in the world. The sheer size of CES means that information overload is inevitable, and the consistent challenge for any exhibitor at a show like this is rising above the clutter. If you think about it, this challenge is no different from any other tradeshow or exhibition ... though CES is surely more difficult to stand out at than most. Throughout the show, there were a few vendors that did do something noteworthy to stand out. This post is about how they did it and some marketing lessons you can learn from their efforts.