Cupertino, Calif. - Apple (NASD: AAPL) is refuting claims made by NBC (NYSE: GE) that it made any special considerations on pricing or bundling of content at its iTunes Store that prompted the broadcaster to return its programming to the store, CNET News.com reports.

Cupertino, Calif. - Apple on Thursday announced a new iTunes feature that gives consumers a discount on the purchase of full albums from which they have previously purchased individual tracks.