Electronic Arts

Electronic Arts to Lay Off 1,500; 17% of Workforce

Authored by Mark Hefflinger on November 10, 2009 - 9:08am.
Redwood City, Calif. - Video game developer and publisher Electronic Arts (NASD: ERTS) yesterday announced that it would lay off 17% of its workforce, or about 1,500 employees, in a bid to cut costs by about $100 million a year.

Electronic Arts Buys Social Games Firm Playfish for $400M

Authored by Mark Hefflinger on November 9, 2009 - 8:41am.
Redwood City, Calif. - Video game developer and publisher Electronic Arts (NASD: ERTS) announced on Monday that it has acquired Playfish, a creator of social network games, for about $275 million in cash, with an additional $25 million in equity retention arrangements. The sellers are also entitled to another $100 million in performance-based consideration on milestones achieved through the end of 2011. Founded in 2007, London-based Playfish's social network games, which include "Pet Society" and "Who Has the Biggest Brain," have been installed more than 150 million times.

"Rock Band" Game Released for iPhone, iPod touch

Authored by Mark Hefflinger on October 20, 2009 - 12:07pm.
Los Angeles - Electronic Arts (NASD: ERTS), along with Viacom's (NYSE: VIA) MTV Games and developer Harmonix, on Tuesday announced the release of "Rock Band" for Apple's iPhone and iPod touch. The $9.99 game includes a full-band Bluetooth multiplayer mode, 20 full-length songs, and the ability to purchase additional songs from within the game.

Report: U.S. Game Sales Up 1%; Sony PS3 Leads for First Time

Authored by Mark Hefflinger on October 20, 2009 - 7:43am.
Port Washington, N.Y. - Sony's (NYSE: SNE) PlayStation 3 for the first time ever led U.S. video game sales in September, which on the whole rose 1% from a year ago after several months of  decline, according to sales figures compiled by market research firm NPD Group. Overall sales were $1.28 billion in September; despite Sony's success, game hardware sales fell 6% from a year ago, to $472 million.

EA Signs Will Rokos to Pen Story for "Dante's Inferno"

Authored by Mark Hefflinger on October 9, 2009 - 9:26am.
Redwood City, Calif. - Visceral Games, a video game development studio owned by Electronic Arts (NASD: ERTS), said on Friday that it has signed Academy Award-nominated writer Will Rokos to pen the story line for its upcoming "Dante's Inferno" game. Rokos is best known for his Best Original Screenplay nomination for "Monster's Ball" in 2001. The game will be released in North America on Feb. 9.

Electronic Arts Plans iPhone Version of "Rock Band" Game

Authored by Mark Hefflinger on October 8, 2009 - 11:38am.
Redwood City, Calif. - Electronic Arts (NASD: ERTS) is working on a version of its popular "Rock Band" karaoke console video game for Apple's (NASD: AAPL) iPhone and iPod touch, TechCrunch reports. Slated for release later this month, the game will feature a Bluetooth-enabled four-player multiplayer mode, and 20 on-board tracks from artists including Beastie Boys, Blondie, Pixies, Foo Fighters and Motorhead.

Music Service Pandora Debuts Video Marketing Platform

Authored by Mark Hefflinger on September 16, 2009 - 10:46am.
Oakland, Calif. - Streaming music service Pandora on Wednesday debuted a new video marketing platform, which aims to recommend upcoming entertainment to users based on their interests and demographics.

Report: U.S. Video Games Sales Sink for 6th Straight Month

Authored by Mark Hefflinger on September 11, 2009 - 7:03am.
Port Washington, N.Y. - U.S. video game sales slid for the six month in a row in August, down 16% from a year ago to $909 million, and are now down 14% year-to-date, according to sales data compiled by market research firm NPD Group. Hardware sales fell 25%, to $298 million, although NPD noted that all consoles except Sony's (NYSE: SNE) PS2 realized sales increases over July levels.

Outspark Names Former EA Exec Mahoney as CEO

Authored by Mark Hefflinger on September 8, 2009 - 10:23am.
San Francisco - Outspark, a publisher of free-to-play, massively multiplayer online games, announced on Tuesday that it has named Owen Mahoney, a former senior vice president at Electronic Arts (NASD: ERTS), as its new CEO. The company claims a registered user base of 4.7 million, and 5.4 million unique monthly visitors to its website.

Report: U.S. Video Game Sales Down 29% in July

Authored by Mark Hefflinger on August 17, 2009 - 10:33am.
Port Washington, N.Y. - U.S. video game sales were down 29% in July -- their fifth consecutive month of decline -- to $848.9 million, and are down 14% overall from the same period last year, according to a report from market research firm NPD Group. Hardware sales fell 37% from a year ago; Nintendo's Wii led all consoles with sales of 252,500 units, while the Microsoft (NASD: MSFT) Xbox 360 sold 202,900 units and Sony's (NYSE: SNE) PlayStation 3 sold 121,800 units.

Electronic Arts' "Dead Space" Game to Become Movie

Authored by Mark Hefflinger on July 27, 2009 - 11:17am.
Los Angeles - Video game publisher Electronic Arts (NASD: ERTS) has made a deal with production house Temple Hill to turn its "Dead Space" game into a movie, with D.J. Caruso ("Eagle Eye") set to direct, Variety reports. The game was released in 2008, and EA is currently working on two sequels. Temple Hill is also working on the movie adaptation of Microsoft and Epic Games' "Gears of War" for New Line Cinema.

Electronic Arts, Major League Gaming Team for Tournament

Authored by Mark Hefflinger on July 20, 2009 - 11:34am.
Redwood City, Calif. - Video game publisher Electronic Arts (NASD: ERTS) on Monday announced a partnership with pro video gamers' circuit Major League Gaming (MLG), that will see MLG host the 2009 EA Sports Challenge Series. The series will comprise both live and online competitions in EA's sports games on the PlayStation 3, with a purse of $170,000 in cash and prizes.

Electronic Arts' 8lb Gorilla Studio to Make $0.99 iPhone Games

Authored by Mark Hefflinger on July 13, 2009 - 11:46am.
Redwood City, Calif. - Video game developer and publisher Electronic Arts (NASD: ERTS) has formed a new in-house studio that will develop 99-cent games for Apple's iPhone, TouchArcade reported. The "micro-studio," 8lb Gorilla, "is a team of twenty-something year old developers set loose by EA executives" to develop easy-to-play iPhone titles.

Former NCAA Players Sue EA Over Likenesses in Football Games

Authored by Mark Hefflinger on July 1, 2009 - 8:01am.
Los Angeles - A number of former college football players have filed suit against Electronic Arts (NASD: ERTS), alleging the company included their likenesses in its "NCAA Football" video games without permission, GamePolitics reported.

EA Mobile Details Four Upcoming Movie Tie-in Games

Authored by Mark Hefflinger on June 26, 2009 - 12:00pm.
Redwood City, Calif. - EA Mobile, the mobile division of game developer Electronic Arts (NASD: ERTS), said on Friday that it plans to launch four new movie-based titles later this year. The games will include "Harry Potter and the Half-Blood Prince," "G.I. Joe The Rise of Cobra," "Star Trek" and "X-Men Origins: Wolverine."

EA Merges Bioware, Mythic Studios; Inks Dr. Pepper Promo Deal

Authored by Mark Hefflinger on June 25, 2009 - 12:37pm.
Redwood City, Calif. - Electronic Arts (NASD: ERTS) is consolidating its Bioware and Mythic game development studios into a single unit that develops massively multiplayer titles, but both studios will keep their existing names. Mythic co-founder Mark Jacobs will leave the company; the new group will be headed by Bioware co-founder Ray Muzyka, while Mythic's other co-founder, Rob Denton, will be general manager at Mythic. EA on Thursday also announced a new multimillion-dollar marketing deal with soft drink maker Dr. Pepper. Under the agreement, special codes found on more than 500 million Dr. Pepper products will unlock exclusive content and levels on select EA titles, including The Sims 3.

Electronic Arts Signs Patrick Kane for Cover of "NHL 10"

Authored by Mark Hefflinger on June 22, 2009 - 12:27pm.
Redwood City, Calif. - Electronic Arts (NASD: ERTS) on Monday announced 20-year-old scoring phenom Patrick Kane of the Chicago Blackhawks as the new cover athletes of its NHL 10 video game. Kane is the youngest player ever chosen for the cover of the franchise, and his image will be on the front of all packaging when the game is available in North American retail stores this September.

Schappert to Return to EA as COO; Pleasants to Head Playdom

Authored by Mark Hefflinger on June 18, 2009 - 12:53pm.
Redwood City, Calif. - Electronic Arts (NASD: ERTS) on Thursday named John Schappert as its new COO, following news that John Pleasants will leave the company to become the new CEO of social game developer Playdom. Schappert joined EA in 1991 and went on to lead many of the company's biggest game franchises, before leaving in 2007 to become the corporate vice president of Microsoft's interactive entertainment business. Pleasants, also the former president and CEO of Revolution Heath and Ticketmaster, will replace Playdom co-founder Dan Yue, who will become chief product officer.

Report: U.S. Video Game Sales Down 23% in May to $863M

Authored by Mark Hefflinger on June 12, 2009 - 7:44am.
Port Washington, N.Y. - U.S. spending on video games dropped 23% in May, to $863 million, marking the third straight month of decline and the first month since August 2007 that total sales did not top $1 billion, according to data from market research firm NPD Group. Hardware sales fell 30%, to $303 million. The Nintendo DS led all sales with 633,500 units, followed by the Wii (289,500 units); Microsoft (NASD: MSFT) Xbox (175,000); Sony (NYSE: SNE) PlayStation 3 (131,000), PlayStation 2 (117,000) and PSP (100,400).

EA Signs Dwight Howard for Cover of "NBA Live 10"

Authored by Mark Hefflinger on June 11, 2009 - 12:22pm.
Redwood City, Calif. - Electronic Arts (NASD: ERTS) said on Thursday that Orlando Magic center Dwight Howard will grace the cover of its "NBA Live 10" game. The title currently is in development by EA Canada in Vancouver, and will be available worldwide this October. The game also will feature separate cover athletes for France, Germany, Spain and Italy.