New York - Market research firm eMarketer on Tuesday revised its online ad spending forecast downward for 2009, now expecting to see just single-digit growth of 8.9%, compared with the 14.5% boost it had predicted back in August.

New York - Bolstered by a video game industry enjoying unprecedented growth, spending on advertising within video games in the U.S. is expected to increase from $295 million in 2007 to $650 million in 2012, according to a report from market research firm eMarketer.

New York - Spending on Internet advertising in the U.S. is projected to double over the next five years, growing from $21.4 billion this year to $42 billion by 2011, according to a report from market research firm eMarketer.

New York, NY. In a recent study of the effectiveness of text message advertising to cell phones, marketing research firm eMarketer found that a sizable percentage of mobile subscribers are responding to short codes placed in advertisements or other media. However, the US and Germany fall far behind countries like Spain and the UK in the effectiveness of using this medium as a platform to deliver advertising.