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Emmi Kuusikko

DMW Vlog: Emmi Kuusikko on Habbo and Advertising in Virtual Worlds

Authored by Jay Baage on May 23, 2008 - 2:02pm.

From LA Games Conference - DMW's Jay Baage interviews Emmi Kuusikko, Director, User & Market Insight for Sulake, the Finland-based company behind the popular virtual world Habbo Hotel. She came all the way from Helsinki to the conference to present The 2008 Global Habbo Youth Survey, a rare look under the hood of one of the world's largest youth communities online. In this interview, Emmi Kuusikko talks about Habbo users spending habits, how to measure ROI on advertising campaigns in virtual worlds and the importance of having real as well as virtual friends.
tags: Video | Marketing | Advertising | Sulake | Habbo Hotel | Virtual Worlds | LA Games Conference | Emmi Kuusikko |