EngadgetAOL Unites Technology Blogs on New Online NetworkAuthored by Mark Hefflinger on April 10, 2008 - 11:25am.
Dulles, Va. - AOL (NYSE: TWX) on Thursday announced the launch of the AOL Technology Network, which will include technology-focused blogs including Engadget, Switched, TUAW (The Unofficial Apple Weblog), DownloadSquad, Engadget Mobile and Engadget HD. All the sites will feature tabs at the top linking to the other network sites, and AOL's advertising arm, Platform-A, also plans to sell ads across the entire network. Switched, now powered by Engadget, will serve as the network's central hub. Ad-Supported Music Venture Might Foretell a Business TrendAuthored by Scott Goldberg on June 13, 2007 - 1:53pm.
The announcement that Peter Rojas, founder of Engadget, will join Downtown Records to launch an online-only, free music label is a sensible marriage. The label, to be called RCRD LBL, will offer music in an ad-supported format, something industry execs have been discussing at conferences and forums for the last year. But it’s not merely the free music that will help the label find success. Rojas’ ability to create compelling editorial around a label that has a solid reputation for signing cutting edge acts like Gnarls Barkley and Cold War Kids will bring a unique product to the market.
Engadget Founder Rojas to Launch Ad-Supported Online Record LabelAuthored by Mark Hefflinger on June 12, 2007 - 4:36pm.
New York - Peter Rojas, the Internet entrepreneur who founded gadget blog Engadget, has partnered with independent label Downtown Records to create an online-only record label that will give away all its music, and generate revenue through ads and sponsorships, the New York Post reported. Slated for launch in the fall the "RCRD LBL" venture plans to offer music for free -- from artists like Downtown's Gnarls Barkley and Cold War Kids -- on a blog that will offer "highly targeted sponsorship opportunities." Engadget’s Just a Squirrel, Trying to Get a NutAuthored by Scott Goldberg on May 17, 2007 - 5:25pm.
Don’t blame Engadget for reporting on a false rumor yesterday that the iPhone would be delayed, causing Apple’s stock to plummet 5% in 6 minutes. The internet is the Wild West, and pranks go unchecked more often than not. Hackers are the modern day Billy the Kid, wreaking havoc on a space as slippery as an eel. Many investors were smacked hard by the report, especially considering it came from Engadget, a legitimate source of tech news. But you won’t find many news sites laughing today. And you can bet the Big Boys (see: CNET) were quaking in their boots, worried the same thing could happen to one of their reporters on any given day. It’s part of the perils of living and working on the internet.
Is the Apple iPhone Finally Here?Authored by Jay Baage on September 5, 2006 - 11:32am.
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