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Exent to Provide In-Game Ads for Enlight Software Titles

Authored by Mark Hefflinger on August 23, 2006 - 12:51pm.
Tel Aviv, Israel - Israel-based Exent Technologies, a developer of in-game advertising, announced on Wednesday that Enlight Software will use its network to embed ads into game titles such as "Capitalism 2," "Restaurant Empire" and "Zoo Empire." Exent's customer list also includes Comcast, Verizon and Turner Broadcasting.
tags: Games | Advertising | In-Game Ads | Exent | Enlight Software |