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Innovative Environmental Site Project Phin Uses Online Video and Celebs to Connect to Millennials

Authored by Jay Baage on August 8, 2007 - 7:02am.
We hear the same message every day - America must increase its energy independence and stop global warming. Young people care, but how to get them to actually do something about it? The Center for American Progress Action Fund (CAPAF) has started an online campaign called “Project Phin.” The campaign website aims to get young people’s attention by using online videos featuring celebs like Matt Damon, Ben Allleck, Sarah Silverman, Jason Briggs, Joshua Jackson, Jennifer Garner, Jenny Wade and Tobin Bell.
tags: Internet | Video | Marketing | Law | Hollywood | Politics | Project Phin | Environment |