San Francisco - Online publishing and advertising firm Federated Media announced on Thursday that it has signed a deal to represent Mixx, a social media site with six million monthly unique users that offers user-recommended media and personalization tools. Federated Media represents over 100 sites and social networking applications, including Boing Boing, Mashable and Graffiti.

Sausalito, Calif. - Federated Media Publishing, a blog advertising network, announced on Monday that it has partnered with Microsoft (NASD: MSFT) to launch CrowdFire, a social media service that focuses on music concerts. The first implementation will be at the Outside Lands Music & Arts Festival later this month in San Francisco, where attendees will be encouraged to upload images, video and text they take at the event to CrowdFire pavilion kiosks, where the content "will be fused into a real-time digital media mashup" displayed both on screens at the festival and online.

Sausalito, Calif. - Former PC World editor-in-chief Harry McCracken on Tuesday announced plans to launch Technologizer, a new independent technology news blog that will be part of online ad network Federated Media Publishing, also home to TechCrunch and GigaOm. FM will also help develop the site in partnership with McCracken, as it did for previous clients WebbAlert and Boing Boing Gadgets.

Sausalito, Calif. - Federated Media, an online advertising network for blogs, has raised a third round of venture capital financing totaling between $40 million and $50 million, PEHub.com reports.

Sausalito, Calif. - The editors of popular digital culture blog Boing Boing announced on Wednesday that they have partnered with Federated Media Publishing and digital entertainment studio DECA to launch a daily Web video report, Boing Boing TV.

San Francisco - Federated Media Publishing, an online ad network for blogs and other conversational media websites, has raised $4.5 million in its second round of funding, PEHub.com reported, citing a regulatory filing.

Redmond, Wash. - Microsoft announced on Wednesday that it has signed a three-year deal to become the exclusive provider of display and contextual advertising for Digg, the popular news aggregation site that attracts 17 million monthly unique users. Digg's current advertising partner, Federated Media, will still work with Microsoft on integrated programs. "Our collaboration with Digg is about bringing our advertising technology and sales force to one of the fastest-growing sites on the Web and a true innovator in user-generated content," said Steve Berkowitz, senior vice president of Microsoft's online services group.

Reston, Va. - ComScore Networks, a provider of Internet audience measurement services, announced on Friday that it has partnered with Federated Media, which represents conversational media sites including Digg and BoingBoing, to create a new measurement system for blogs and community-driven sites.