Emeryville, Calif. - Online marketing firm Pheedo on Wednesday introduced a new platform that lets marketers use text and video RSS content to reach consumers and track their level of engagement. The FeedPowered platform places branded on-site ads that present dynamically updated text, audio or video content from any RSS feed, including YouTube feeds. From within the ad unit, consumers can subscribe to the RSS feed, e-mail a feed item or tag them on Digg, Del.icio.us, Reddit and other aggregators.
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