Firebrand

Ads as Content with Firebrand Monday

Authored by Jay Baage on January 31, 2008 - 11:33am.

The Super Bowl is one of few televised events that is "TiVo-proof" in the sense that people actually pay attention during commercial breaks in hopes of seeing the best, most creative commercials the ad industry can serve up. Firebrand is a website that people go to for the commercials. Actually, all they show is, in fact, commercials. In time for the Super Bowl, Firebrand has put together the video embedded above saluting the best of these commercials, past and present, as well as the famous icons that make them so memorable, and in many cases, a part of pop culture.

Firebrand Shows Ads The Way MTV Used To Show Music Videos

Authored by Rohit Bhargava on September 26, 2007 - 3:22am.

Imb_firebrand1_2 The dirty little secret that most people who make their living marketing on the Internet will never tell you is that they love watching TV spots.  Of course, it is frustrating how much clients spend on questionably effective television advertising ... and there are a lot of crappy TV ads being produced.  But what if you could collect all the good ones in one place and let people watch them?  My guess is it's not only the marketers that would watch.

TV Commercials Redistributor Firebrand Raises Funds

Authored by Mark Hefflinger on September 25, 2007 - 7:14am.

New York - Firebrand, the developer of a consumer entertainment site for TV commercials, announced on Tuesday that it has received undisclosed investments from Microsoft, NBC Universal and GE's Peacock Equity Fund, and ION Television, and plans to launch its service on Oct. 22.