First Profit

Microsoft's Entertainment Unit Posts First Profit on Strong "Halo 2" Sales

Authored by Mark Hefflinger on January 28, 2005 - 5:28am.
Redmond, Wash. -- Microsoft said that strong sales of its "Halo 2" video game for its Xbox console helped to bring its entertainment division into the black two years earlier than expected, and more than double its quarterly profit. Microsoft's entertainment division saw revenue of $126 million for the quarter, compared with a loss of $213 million during the same period last year. Over 6.3 million copies of "Halo 2" have now been sold, generating $300 million for the company's games division, which saw a profit of $84 million compared to a loss of $397 million a year earlier. The game's sales also helped offset slightly weaker sales for its PC games and Xbox consoles. However, Microsoft investor relations manager Curt Anderson told the Los Angeles Times that Xbox shipments are already approaching targets set to be met six months from now, while noting that profitability for the company's games unit isn't expected until 2007.