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Konami's "Dance Dance Revolution" Game Comes to 24 Hour Fitness Clubs

Authored by Mark Hefflinger on October 12, 2005 - 5:10am.
Redwood City, Calif. - Japanese video game developer Konami's U.S. unit announced on Wednesday that it has partnered with the 24 Hour Fitness chain of fitness clubs, which will add the company's "Dance Dance Revolution" games to its Kids' Clubs nationwide. The Japanese arcade game was released for PlayStation in the U.S. in 2000; "Dance Dance Revolution" has sold 7.5 million units worldwide since its original release in 1998. It has also been introduced into the physical fitness curriculum in numerous U.S. school districts. "By placing DDR in 24 Hour Fitness locations we strive to help kids and adults achieve their fitness goals in an unintimidating and fun way," said Clara Gilbert, director of business partnerships at Konami Digital Entertainment America. As part of the agreement, Konami will include 30-day free memberships to 24 Hour Fitness along with retail copies of "Dance Dance Revolution Extreme 2" for PlayStation 2, and "Dance Dance Revolution Ultramix 3" for Xbox.
tags: Games | Konami | Dance Dance Revolution | Fitness Clubs |