Flip Video

Cisco Acquires Flip Video Camera Maker for $590 Million

Authored by Mark Hefflinger on March 19, 2009 - 7:55am.

San Jose, Calif. - Networking equipment giant Cisco (NASD: CSCO) announced on Thursday that it will acquire Pure Digital Technologies, maker of the Flip Video line of Web-ready digital camcorders, for $590 million in stock. Cisco will also offer $15 million as incentives for retaining Pure Digital employees. San Francisco-based Pure Digital began selling its camcorders, priced at $100 to $299, in 2007, and has since sold more than 2 million units.

Report: Flip Camera Maker Pure Digital for Sale; Cisco Interested

Authored by Mark Hefflinger on March 9, 2009 - 8:23am.

San Francisco - Pure Digital Technologies, maker of the Flip Video line of low-cost digital video camcorders that can upload video directly to the Internet, is considering a sale of the company, and Cisco Systems is among the interested buyers, TechCrunch reported, citing "multiple sources."

Pure Digital's Flip Video Camcorders Provide Direct YouTube Uploads

Authored by Mark Hefflinger on May 1, 2007 - 4:01pm.

San Francisco - Pure Digital Technologies on Tuesday introduced a new line of digital camcorders designed to make it simple for consumers to shoot video and upload it to video-sharing sites like YouTube. The Flip Video camcorders -- priced at $119 for a 30-minute model and $149 for a 60-minute model -- have a built-in USB connector and onboard software that automatically transcodes video into formats suitable for video-sharing sites.