San Mateo, Calif. - RockYou, a developer and distributor of Web widgets, announced that it has partnered with online music firms Snocap, Fliptrack, Pump Audio and Nettwerk Records. San Mateo, Calif.-based RockYou said that it now serves over 360 million free music plays each month on existing widgets, such as Web photo slideshows added to social networks and blogs. The deals will allow users of RockYou widgets to include select tracks controlled by Snocap, Fliptrack, Pump Audio and Nettwerk as background music for slideshows and other widgets. RockYou will also allow for the creation of Snocap MyStores on its site, so users can instantly purchase songs.

Mountain View, Calif. - Fliptrack on Wednesday introduced its online service that allows users to create personal music videos, and announced a partnership with Nettwerk Music Group on a promotion that lets users create a music video for the Barenaked Ladies. Mountain View, Calif.-based Fliptrack's service asks users to pick a song from its library; a wizard interface then automatically matches user photos to song rhythms. Text, effects and transitions can be added to the video, which when finished may be embedded on MySpace or other sites.