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Flytext to Promote Stephen King's "Cell" on Mobile Phones

Authored by Mark Hefflinger on January 18, 2006 - 3:48am.
New York - Scribner, author Stephen King's book publisher, said on Wednesday that it has hired mobile marketing firm Flytxt to promote King's upcoming book, "Cell." Consumers who sign up for the mobile Stephen King VIP Club via text message will receive access to mobile content such as King ringtones, wallpapers and a monologue podcast from the author.
tags: Mobile Phones | Flytext | Stephen King | Cell |