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Buongiorno Acquires Mobile Marketer Flytxt for $5.4 Million

Authored by Mark Hefflinger on May 15, 2007 - 1:31pm.

Milan - European online and mobile entertainment distributor Buongiorno announced on Tuesday that it has agreed to acquire London-based Flytxt, a provider of mobile marketing and advertising services, for about $5.4 million.

tags: Deals | Mobile | Marketing | Advertising | Acquisitions | Buongiorno | Flytxt |

U.K. Broadcaster GCap Taps Flytxt for Mobile Marketing

Authored by Mark Hefflinger on December 14, 2006 - 1:56pm.
London - GCap Media, a U.K. commercial radio broadcaster with 16 million weekly listeners, announced on Thursday that it has partnered with Flytxt to provide mobile marketing services for all 49 of its radio stations. London-based Flytxt's Neon mobile marketing tool can be used for mobile phone-based competitions, breaking news, celebrity gossip, sales promotions, and to deliver personalized time-sensitive replies from DJs.
tags: Mobile | Marketing | Radio | Flytxt | GCap Media |

U.K.-Based Mobile Marketing Firm Flytxt Raises $1.9 Million

Authored by Mark Hefflinger on March 30, 2006 - 9:11am.
London - Flytxt, a U.K.-based mobile marketing firm, announced that it has raised $1.9 million from existing investors IVC, Herald Ventures and Gordian Investments. Flytxt said it would use the funds to "provide continual improvements" in the ROI (return of investment) achieved by its clients. Flytxt's customers currently include EMAP, Capital Radio Group, HarperCollins, British Airways, Time Inc. and Yahoo. Separately, the company also announced that it has appointed Flytxt board director David Harper as executive chairman, while co-founder Carsten Boers, appointed CEO in April 2004, will return to New York as president.
tags: U.K | Raise | Mobile Marketing Firm | Flytxt |