NFL

CBS Sues NFL Players' Union Over Fantasy Football Licensing

Authored by Mark Hefflinger on September 8, 2008 - 11:40am.
Minneapolis - CBS (NYSE: CBS) last week filed a lawsuit against the NFL Players Association, asking a federal judge to clarify usage rights for the statistics used in fantasy football leagues, the Associated Press reported.

NFL to Provide Live Web Stream of NBC's "Sunday Night Football"

Authored by Mark Hefflinger on July 28, 2008 - 11:58am.

Los Angeles - The National Football League (NFL) has reached a deal with NBC to for the first time provide live Internet streaming of NBC's "Sunday Night Football" games, the Los Angeles Times reported.

EA Extends NFL Game Licensing Deals Through 2012

Authored by Mark Hefflinger on February 12, 2008 - 12:46pm.

Redwood City, Calif. - Electronic Arts (NASD: ERTS) announced on Tuesday that it has signed an extension of its exclusive licensing deals with the NFL and players' union through the end of the 2012 season. Financial terms were not disclosed. The deals give EA the rights to use official teams, stadiums and players in titles such as "Madden NFL."

Univision to Manage NFL's Spanish-language Website

Authored by Mark Hefflinger on January 31, 2008 - 1:05pm.

New York - Univision Online, the interactive subsidiary of Univision Communications, and the National Football League (NFL) announced on Thursday that they will jointly manage and operate NFLatino, the official U.S. Spanish-language website of the NFL.

tags: TV | Univision | NFL | NFLatino |

Ticketmaster to Power Secondary Online Ticket Sales for NFL

Authored by Mark Hefflinger on December 18, 2007 - 6:34am.

West Hollywood, Calif. - IAC's (NASD: IACI) Ticketmaster on Tuesday announced a multi-year deal with the National Football League (NFL), that will create a league-endorsed online secondary ticket exchange where fans can buy or sell NFL tickets.

Sling Media, DirecTV to Enable Place-Shifting of NFL Games

Authored by Mark Hefflinger on September 21, 2007 - 9:57am.

Los Angeles - Sling Media, a provider of TV place-shifting technology that lets consumers access their premium home TV channels while on the go from Internet-connected devices, has partnered with DirecTV to make NFL game telecasts available to its users, PaidContent.org reported. The deal will allow streaming of NFL games each Sunday from DirecTV boxes through a Slingbox device to computers or other Internet-ready devices. DirecTV parent company Liberty Media's chairman John Malone is an investor in Sling Media. Sling also signed a deal to allow its users to stream NHL games in June.

Interactive TV Developer Jacked Lands $6.5 Million

Authored by Mark Hefflinger on August 31, 2007 - 5:57am.

Santa Monica, Calif. - Jacked, a developer of interactive TV technology, has raised $6.5 million in its first round of venture capital financing, from Provenance Ventures, Core Capital Partners and Gabriel Venture Partners, PaidContent.org reported.

Tech Giants to FTC: Media Firms Misleading Consumers on Copyrights

Authored by Mark Hefflinger on August 1, 2007 - 1:08pm.

Washington - A trade group made up of Internet and technology firms including Microsoft, Google and Yahoo has filed a complaint with the Federal Trade Commission (FTC) against a number of sports leagues, broadcasters and publishers, arguing the copyright holders have long misrepresented their rights through deceptive and threatening statements to consumers.

MySpace, Fox, NFL Team on Interactive Super Bowl Ads

Authored by Mark Hefflinger on May 11, 2007 - 3:23pm.

New York - News Corp. entities Fox Sports and MySpace have partnered with the NFL to post Super Bowl ads online with "interactive extensions," according to The Hollywood Reporter. The Super Bowl-branded sites on MySpace, FoxSports.com and NFL.com will be promoted during the game's telecast on Fox.

tags: Advertising | TV | MySpace | Fox | NFL | Super Bowl |

EA Licenses Football Game Technology for XOS Training Simulator

Authored by Mark Hefflinger on April 30, 2007 - 3:45pm.

Orlando, Fla. - Video game publisher Electronic Arts announced on Monday that sports media firm XOS Technologies has licensed its core football video game technology to develop a training simulator for collegiate and pro football teams. The XOS PlayAction Simulator features the same technology found in EA's "Madden NFL" and "NCAA Football" franchises. Separately, EA said on Monday that it has signed Washington Wizards All-Star Gilbert Arenas to serve as cover athlete and spokesman for its "NBA Live 08" title, slated for release in the fall.

CGM, The Super Bowl and a New Model for TV Advertising

Authored by Rohit Bhargava on February 5, 2007 - 1:07pm.
The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year. As the approved Go Daddy spot nicely noted - "everybody wants to be in marketing" ... or at least pays attention to it, for a day. Today on blogs, there are lots of lists of favorites and the "ad-meters" are hugely popular on YouTube, USAToday and many other outlets. Many folks are talking about the rise of consumer generated media as the major trend to emerge out of this year's game. I think that's true, but in a way that may not be often talked about.

What was most entertaining about Super Bowl XLI?

Authored by dmw on February 5, 2007 - 7:37am.
tags: Sports | Video | Advertising | TV | NFL | Football | Polls |

The 2007 Marketer's Sneak Preview Guide to Super Bowl Advertising

Authored by Rohit Bhargava on February 2, 2007 - 6:35am.
I2m_superbowllogo As the days count closer and closer to the Super Bowl this weekend, the hype about the ads is reaching the typical fever pitch that it always does each year as every news media outlet turns it's lens to who's running what, and getting consumers ready to share their reactions on the ads for their instant "rave-o-meters" and polls about the best ads.  Lots of sites, including all the traditional news outlets, and (surprisingly) YouTube are just waiting for the ads and letting people vote on their favourites on the Monday after the game.

NFL to Offer Super Bowl Highlights Video on iTunes

Authored by Mark Hefflinger on January 31, 2007 - 1:30pm.

New York - The National Football League announced that it will sell a package of video highlights from Sunday's Super Bowl XLI from Apple's iTunes Store the following day on Monday, Feb. 5. The $1.99 download will include a wrap show hosted by NFL Network commentators Rich Eisen, Steve Mariucci and Deion Sanders. The NFL began selling video game highlights packages on iTunes in September.

tags: Sports | Video | TV | Apple | NFL | iTunes | Super Bowl |

Why the NFL Championship Games Reminded me of David Beckham’s Irrelevance

Authored by Scott Goldberg on January 22, 2007 - 11:16am.
Beckham screaming The Bears-Saints game Sunday was an entrée to the day’s real game, an AFC Championship that will go down for me as having more “This is unbelievable” kind of moments than any I can remember in a long time.  But after everything was over and I had watched 20 episodes of Sports Center before going to bed, the NFL playoffs reminded me of how little David Beckham’s addition to MLS will mean. I thought of how the people paying him $250 million hopefully have something else up their sleeve, or they’ll be explaining why soccer is still the least popular professional team sport in the U.S., and why the league will eventually fall apart because of it.

 

Miller Beer, NFL Team Up to Localize Sites

Authored by Peter Krasilovsky on January 4, 2007 - 9:56am.
I’m a little late on this, as we approach the football playoffs, but Miller Beer has been targeting local consumers this season by providing local team content and commentary on its MillerLite website, while linking to the teams’ websites. The Miller efforts is part of a broader tie-in with the NFL, wrapped around its Very Important Beer Drinker (V.I.B.) campaign.

NFL Quarterback Tom Brady Sues Yahoo Over Use of Image

Authored by Mark Hefflinger on December 8, 2006 - 1:55pm.
Sunnyvale, Calif. - Tom Brady, the quarterback of the NFL's New England Patriots, is suing Yahoo, claiming that the Internet company used his image without his consent in ads for its fantasy football service, Reuters reported on Friday. Brady is seeking an injunction to prevent Yahoo from continuing to run the ads, as well as unspecified monetary damages.

Why the NFL Struggles to Attract Female Fans

Authored by Scott Goldberg on December 5, 2006 - 3:10am.
At the Reuters Media Summit in New York last week, NFL commissioner Roger Goodell discussed the importance of attracting more female fans, though no specific strategies were offered. "It's a very big initiative," he said. "(Women) fans want to be treated as real fans because they love the game and they understand the game and they want to have the opportunity to experience the game just as anyone else does."

There is good reason for the NFL to emphasize the importance of a female audience to its bottom line. NASCAR has managed to attract a sizeable female following of its own – 42% of the fan base, according to an ESPN poll conducted over 12 months. And according to a Nielsen Media Research figure from 2003, the NFL could only claim 33% of its audience as female.

Senate Committee to Review DirecTV's "Sunday Ticket" Service

Authored by Mark Hefflinger on November 13, 2006 - 2:37pm.
Washington - The Senate Judiciary Committee will hold a hearing tomorrow that includes discussion of antitrust concerns with satellite TV provider DirecTV's "Sunday Ticket" pay-per-view service, TV Week reported.

AirPlay Debuts Real-Time Mobile Game for NFL Telecasts

Authored by Mark Hefflinger on November 3, 2006 - 1:46pm.
San Francisco - Mobile entertainment developer AirPlay announced on Friday the launch of "NFL AirPlay Live," a multiplayer mobile game that lets gamers compete in live "call the play" tournaments during every quarter of NFL games.