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Chernin: News Corp. To Bring New Simpsons Shows Exclusively On Mobile

Authored by Jay Baage on September 13, 2006 - 9:59am.
CTIA 2006, Los Angeles - Homer Simpson is key to News Corp.’s strategy to conquer mobile entertainment, a market that is “one step away from exploding”, according to News Corp. COO Peter Chernin, in his keynote at CTIA IT and Wireless Expo in Los Angeles Convention Center this morning. Chernin also talked about the urgent need for media companies in general to better market and produce content for cell phones and how News Corp., in particular, will leverage the company’s two major new media acquisitions, MySpace and Jamba, to do this. In fact, Jamba will offer exclusive mobile content derived from the Simpsons.
tags: Mobile | Video | Mobile TV | TV | CTIA | MySpace | News Corp. | The Simpsons | Jamba | For |