Ann Arbor, Mich. - Media retail store chain Borders (NYSE: BGP) on Tuesday announced a deal with Michael Eisner's Vuguru digital content studio, to distribute "Robin Cook's Foreign Body: The Prequel" on Borders.com. The original webisode series was created to promote the release of the author's new novel. Visitors to the official Vuguru site for the "Foreign Body" series will also see links to purchase the novel exclusively at Borders.com.

Los Angeles - Former Disney head Michael Eisner's Vuguru digital content studio has debuted its newest Web series, "Foreign Body," which will comprise 50 episodes with a new installment offered daily. Silicon Alley Insider reports that "Foreign Body," which is a promotional prequel to an upcoming Robin Cook novel, cost $5,000 a minute, or $10,000 per episode to produce -- up dramatically from the $3,000 per 90 minutes the company spent on "Prom Queen."