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Report: US Consumers are Ready for Relevant Mobile Marketing

Authored by dmw on January 5, 2007 - 1:36pm.
Cambridge, Mass. - According to a new report by market analysis firm Forrester Research called "Is The US Ready For Mobile Marketing?", early results show that consumers will readily engage in campaigns as long as marketers deliver valuable information or content, even though 79% of consumers perceive the concept of mobile ads to be annoying.
tags: Mobile | Marketing | Advertising | Reports | Consumers | Brands | Mobile Marketing | Research | Forrester |

Forrester Predicts Sony's Blu-ray Will Win DVD Format War

Authored by Mark Hefflinger on October 19, 2005 - 10:22am.
Cambridge, Mass. - Market research firm Forrester Research on Wednesday predicted that Sony's Blu-ray Disc format will win the looming next-generation DVD format war with Toshiba, which has developed the rival HD DVD format. "Two groups are competing for control of high-definition DVD formats to be launched in spring 2006. After a long and tedious run up to the launch, it is now clear to Forrester that the Sony-led Blu-ray format will win," Forrester analyst Ted Schadler said in a report released on Wednesday. Backers of Sony's Blu-ray include Panasonic, Philips, Samsung, Sharp, Pioneer, LG, Dell, HP and Apple, in addition to movie studios Sony, Fox, Disney and Paramount -- which recently became the first studio to announce support for both formats. Companies that have pledged support for HD DVD include Sanyo, NEC, and entertainment firms HBO, New Line Cinema, Universal, Warner and Paramount. "Unless the HD-DVD group abandons the field, it will be another two years before consumers are confident enough of the winner to think about buying a new format DVD player. In the meantime, they will expand their video-on-demand (VOD), downloadable video, and Internet video habits," added Schadler.
tags: Sony | Blu-ray | Forrester | DVD Format War | Win |

Forrester Research Buys Rival Giga Information Group for $51.3 Million

Authored by Mark Hefflinger on January 21, 2003 - 5:31am.
Cambridge, Mass. -- Forrester Research, a provider of technology-related research and analysis services, announced on Tuesday that it will acquire rival Giga Information Group, in a stock deal valued at $51.3 million. The deal is expected to close at the end of February. "Giga brings deep IT research that augments our emerging technology focus, as well as approximately 900 new client relationships," said Forrester chairman and CEO George F. Colony.
tags: Forrester | Information | Rival Giga |