Frank N. Magid Associates

Survey: 12% of Online Americans Buying Virtual Goods

Authored by Mark Hefflinger on July 31, 2009 - 4:36am.

New York - With the U.S. now accounting for nearly a quarter of the $1 billion market for virtual goods, 12% of online Americans say they have purchased virtual goods in the past year, for use in an online game, virtual world or social networks, according to a report from market research firm Frank N. Magid Associates and micropayments firm PlaySpan.

Report: P2P Users Are Hollywood's "Best Customers"

Authored by Mark Hefflinger on June 3, 2009 - 10:25am.

Redwood City, Calif. - A recent survey that compared the media buying habits of average American Internet users with users of the Vuze peer-to-peer file-sharing application found that P2P users are actually "avid supporters of the entertainment industry, who spend considerable money on traditional media and entertainment."

Survey: 25% of U.S. Households Have at Least One HDTV Set

Authored by Mark Hefflinger on April 24, 2008 - 9:04am.

Los Angeles - A new survey of U.S. consumers found that 25% of U.S. households, or 28 million, now have at least one HDTV set, and that 5.5 million households purchased an HDTV set for the first time during the 2007/2008 holiday and Super Bowl season.

Report: 80% of U.S. Young Males Watch Online Videos Weekly

Authored by Mark Hefflinger on June 22, 2007 - 1:33pm.

New York - A whopping 80% of U.S. males ages 18 to 24 now watch online videos at least once a week, with a majority of Americans (52%) aged 12 to 64 also going online weekly to view news, movie previews and user-generated videos, according to a report from market research firm Frank N. Magid Associates.