Future of Television ForumThank You to Future of Television West AttendeesAuthored by Ned Sherman on March 26, 2009 - 2:02pm.
We would like to extend a special thanks to all of our sponsors: Entertainment Technology Center @ USC, Macrovision, Move Networks, Davis Wright Tremaine, CEA, Parks Associates, Webcastr, Frank Magid Associates, CTM, Visual Effects Society, Producers Guild of America, Terpin Communications, NVPR, Social Radius, Mobile Monday, Mobile Excellence Awards, Web Television Week, Tubefilter, Billboard Publicity Wire, UCLA Anderson, EMF, and New York – Tokyo. DMW Vlog: Are Performance Guarantees The Future Of Television Advertising?Authored by Jay Baage on December 1, 2008 - 11:38am.
New York - Most television executives have come to realize that advertisers, in the coming years, will put more and more money into online media where they can be guaranteed a captive, engaged audience, with an intention to buy. While still making billions of dollars from selling 30-second spots, how do you make sure you don’t trade analog dollars for digital pennies? Will TV networks that do not free up their programming and move to a digital platform find themselves the prime-time equivalent of Kodak’s 35 mm film business? Watch these exclusive interviews with two top industry analysts, IBM's Bill Serrao (above) and Accenture's David Wolf (below), from DMW’s Future of Television Forum East and note how differently they approach the subject of performance guarantees for television advertisers. Also don't miss the video of their presentations at the event as well as a great panel on the future of television advertising (embedded below). tags: Video | Marketing | Advertising | TV | IBM | Future of Television Forum | Accenture | David Wold | Bill Serrao |
DMW Video: The Outlook for the Television Industry & Digital MediaAuthored by Jay Baage on November 26, 2008 - 10:26am.
New York - The video embedded above was shot at DMW's Future of Television Forum East last week. It features a great panel discussion with top television and digital media industry executives from companies such as CBS (NYSE: CBS), NBC (NYSE: GE) and Fox (NYSE: NWS) and gives you a good overview of key issues facing the industry. tags: Video | TV | CBS | NBC Universal | Digital Media Wire | Future of Television Forum | Fox Entertainment Group |
Watch Live Video From Future of Television East!Authored by dmw on November 18, 2008 - 7:05am.
For those of you who can't make it to NYC this week for Future of
Television East, we are pleased to announce that DMW has partnered with our friends at Proace,
Web2point0.tv and Sparksight to provide live video coverage of the panels and keynotes. The event starts at approximately 1:30pm EST TODAY and the full
schedule is posted here. The first two panels are free to watch and the
remaining program can be purchased online.
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