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Future of Television West 2008

MobLogic.tv at Future of Television West

Authored by Jay Baage on April 2, 2008 - 7:10am.

MobLogic.tv is a web video show that serves as a running conversation about the news that affects you and a reality check on mainstream media. The host Lindsay Campbell moderated a panel at our Future of Television Forum West last week, blogged about it as well as shot the episode embedded above during the lunch break (don't miss the many funny comments). While CNBC's Julia Boorstin was reporting live downstairs and interviewed many of the high-level executives present at the event, Lindsay took a different light-hearted approach upstairs in the lunch room. The question she asks is "What is the future of television?" and, as proved by the different answers she got, it seems to be a bit of everything... and that is really not such a bad thing when you think about it. There is room for both CNBC and MobLogic in the new television world and it's up to the audience to decide how, when and by whom they want their news delivered.
tags: Video | TV | CBS | Lindsay Campbell | MobLogic.tv | Future of Television West 2008 |

Who Will Rule The Digital Livingroom?

Authored by Paul Sweeting on March 26, 2008 - 10:50am.

From Future of Television Forum West - What will be the evolutionary path of the digital living room? Will devices drive functionality, or will it happen the other way around, where functionality dictates the design of devices? Speakers at the Future of Television conference disagreed.

tags: Video | TV | BitTorrent | FAST | Future of Television West 2008 | MoCA |

Integration With Online Video Search And Discovery is Critical to Advertisers

Authored by Paul Sweeting on March 25, 2008 - 7:02am.
From Future of Television Forum West "The killer video app," according to Veoh CEO Steve Mitgang, "will be an intelligent piece of software that creates a mode-sensitive, personalized [electronics program guide]," so that people can find content they're interested in amid the flood of video moving online. Speaking at Digital Media Wire's Future of Television conference in LA Monday, Mitgang and other panelists focused on the problem of search and discovery of video online and across platforms.
tags: Video | Marketing | Advertising | TV | Veoh | Imeem | Steve Mitgang | Future of Television West 2008 | Microsoft TV |

Current TV: 9 Out Of 10 Viewers Prefer User Generated Ads

Authored by Jay Baage on March 25, 2008 - 6:37am.

From Future of Television Forum West – Joel Hyatt, co-founder of Current TV (with former Vice President Al Gore), said that their viewers by far prefer user generated so called "VCAM" ads over professional ads in his morning keynote.
“We have seen that 9 out of 10 of our viewers prefer user-generated ads over the Madison Avenue generated ads,” said Hyatt.

tags: Marketing | Advertising | Current TV | UGC | Joel Hyatt | Future of Television West 2008 |