FXNews Corp.'s FX to Offer Streaming Episodes OnlineAuthored by Mark Hefflinger on August 29, 2008 - 10:21am.
Los Angeles - News Corp.'s (NYSE: NWS) FX network will begin streaming full episodes of its shows from its own website for the first time starting next month, Broadcasting & Cable reports. Previously, episodes of FX series were available for streaming on Hulu and Fancast, and for sale from iTunes. FXnetworks.com expects to offer ad-supported streaming episodes of all of its series -- except "The Shield," for which it does not own streaming rights -- including "It's Always Sunny in Philadelphia" and "30 Days." News Corp.'s FX to Test "DVR-Proof" TV CommercialAuthored by Mark Hefflinger on September 15, 2006 - 11:24am.
London - News Corp.'s FX network plans to introduce a new TV commercial format designed to retain impressions even when users fast-forward through spots using their digital video recorders (DVR), Reuters reported. The experimental ad for FX's new drama series, "Brotherhood," will consist of a single image displayed for the duration of the 30-second commercial, which the company says will ensure an impression even if the ad is fast-forwarded at 12x speeds. The DVR-proof ad is slated to premiere in the U.K. on Sept. 22.
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