Game Boy

Motorola, Nintendo Developing Wireless Accessory for Game Boy Advance

Authored by Mark Hefflinger on September 26, 2003 - 10:22am.
Tokyo -- Motorola's semiconductor unit and Japanese video games firm Nintendo on Friday announced a partnership to develop an advanced wireless adapter accessory for use with Nintendo's Game Boy Advance and Game Boy Advance SP handheld gaming devices. The device, which allows up to five players to engage in multiplayer gaming, will be launched in Japan in the first half of 2004, in conjunction with the release of game titles "Pokemon FireRed" and "Pokemon LeafGreen."

Tapwave's "Helix" Handheld Game to Target Older Audience Than Game Boy

Authored by Mark Hefflinger on May 5, 2003 - 8:07am.
Los Angeles -- Tapwave, a developer of multi-functional handheld video game devices, on Monday announced the launch of Helix, its first product, Reuters reported. The handheld device, which runs on the PalmOS operating system and includes Palm's organizer features, also plays full-motion video and MP3 music in addition to games that will be developed by firms including Activision, Infogrames and Midway. Tapwave says it will target mobile gamers 18 years to 34 years old who have "graduated" from Nintendo's Game Boy Advance, which currently dominates the market. Tapwave has not yet announced pricing or launch date details for the Helix. http://www.reuters.com/newsArticle.jhtml?type=technologyNews&storyID=2684640

Game Boy Advance Chipmaker Matrix Gets $15 Million From Nintendo

Authored by Mark Hefflinger on February 24, 2003 - 2:35am.
Santa Clara, Calif. -- Matrix Semiconductor, provider of the low-cost, high-density 3-D integrated circuits used in Nintendo's Game Boy Advance handhelds, announced on Monday that it has received a $15 million investment from Nintendo. "We recognize Nintendo's dominant position in electronic entertainment and feel very fortunate to have them as an investor in Matrix," said Matrix VP of marketing Dan Steere. "Matrix's cost and density advantages over existing technologies support the memory requirements of our portable video game machine, Game Boy Advance," said Nintendo's Yasuhiro Minagawa.

Nintendo Seizes 300,000 Pirated Game Boy Products in Chinese Raids

Authored by Mark Hefflinger on February 12, 2003 - 3:26am.
Redmond, Wash. -- Nintendo of America announced that three piracy raids conducted in China last month yielded 300,000 copies of pirated Game Boy Advance software, including counterfeit versions of "Pokemon Ruby" and "Pokemon Sapphire." Nintendo said it seized over one million pirated products in 2002, and estimated that lost sales from pirated products it did not seize cost the company and its partners $649 million last year. "Nintendo has never been more aggressive in protecting our unique global brand and our key intellectual properties and China can expect the largest share of our attention again in 2003," said Nintendo of America anti-piracy director Jodi Daugherty. http://www.businesswire.com/cgi-bin/f_headline.cgi?bw.021103/230420530

Nintendo Sets Aggressive Sales Goals for Game Boy Handhelds in 2003

Authored by Mark Hefflinger on February 5, 2003 - 4:03am.
Tokyo -- As cell phone maker Nokia announced its entry into the handheld video game market, Nintendo, whose Game Boy Advance products currently dominate the market, on Wednesday increased its sales goal for handheld games from 15 to 20 million for the coming year, Reuters reported. Nintendo President Satoru Iwata told a news conference that the company hopes to sell 2 million of its new Game Boy Advance SP handhelds within six weeks of the device's launch, on Feb. 14. The new handheld, which features a brighter display and more sleek design, is targeted at a more mature demographic than its Game Boy, whose "Pokemon" game titles have been top-sellers in the youth market. http://www.reuters.com/newsArticle.jhtml?type=technologyNews&storyID=2171829

Nintendo to Release New Game Boy Advance Model With Backlit Screen

Authored by Mark Hefflinger on January 7, 2003 - 7:26am.
Redmond, Wash. -- Nintendo announced on Tuesday a new video game device, the Game Boy Advance SP. The handheld game, targeted at an older demographic of gamers than Nintendo's traditional Game Boy, features a new backlit screen and flip-screen design, and will go on sale in North America on March 23 for $99.95. Nintendo said that its Game Boy Advance has sold 11.5 million units in North America alone since its launch just over a year ago.