GamerMetrics
At GDC I met three executives from IGN, the internet media and services provider: Jamie Berger, VP & GM; Nick Williams, Marketing Manager with GamerMetrics; and Scott Mucci, Product Manager for Customer Intelligence. It goes without saying these boys know games. They were kind enough to share their insights and opinions about the industry’s current state and near future, and they’re in a good position to know. IGN, a unit of Fox Interactive Media, owns GameSpy, TeamXbox, GameStats, Rotten Tomatoes, and GamerMetrics, among others. What I learned more than anything else is that 2007 will go down as one of the most interesting the industry has had to date, if not the most. Here are some excerpts from our conversation.
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