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Casual Games Publisher PopCap Raises $22.5 Million

Authored by Mark Hefflinger on October 6, 2009 - 7:28am.
Seattle - PopCap Games, a developer and publisher of casual video games, announced on Tuesday that it has raised $22.5 million in its first round of outside financing, led by Meritech Capital Partners.
tags: Games | Deals | VC | Casual Games | PopCap Games | Meritech Capital Partners |

NeoEdge Lands $4 Million for In-Game Ads

Authored by Mark Hefflinger on September 29, 2009 - 7:58am.
Mountain View, Calif. - NeoEdge, an in-game ad network for casual online games, announced on Tuesday that it has raised $4 million in its first round of financing.
tags: Games | Deals | VC | Casual Games | In-Game Ads | NeoEdge | Jefferson Partners | VanEdge Capital |

USA Network Launches Character Arcade Casual Games Portal

Authored by Mark Hefflinger on September 16, 2009 - 12:17pm.
New York - NBC Universal's (NYSE: GE) USA Network announced on Wednesday the launch of a casual gaming portal, Character Arcade, that also includes social networking, news and other features. The company partnered with game publishers NeoEdge and Bigpoint to expand its catalog of game titles, and with Bunchball to launch a rewards and points program connected to social media sites.

tags: Games | Casual Games | TV | NBC Universal | USA Network | Character Arcade |

Lifetime Taps King.com for Branded Online Games

Authored by Mark Hefflinger on August 4, 2009 - 12:29pm.
New York - Lifetime Digital Media said on Tuesday that it has partnered with online games firm King.com, which will become the exclusive provider of co-branded online games on myLifetime.com. King.com currently counts 17.5 million monthly users, the majority of whom are women.

tags: Games | Casual Games | TV | Lifetime | King.com |

Branded Casual Games Firm Arkadium Buys Advergame.com

Authored by Mark Hefflinger on July 21, 2009 - 7:09am.
New York - Arkadium, a developer of branded casual games for websites and casino operators, announced on Tuesday that it has acquired Advergame.com for an undisclosed sum.
tags: Games | Deals | Advertising | Casual Games | Acquisitions | Advergames | Arkadium | Advergame.com |

Casual Games Developer WonderHill Gets $7 Million

Authored by Mark Hefflinger on May 7, 2009 - 9:23am.
San Francisco - WonderHill, a developer of casual online games, has raised $7 million in first round financing, from investors including Charles River Ventures and Shasta Ventures, according to VentureBeat.
tags: Games | Deals | VC | Casual Games | Charles River Ventures | Shasta Ventures | WonderHill |

Casual Games Publisher Big Fish Acquires Grubby Games

Authored by Mark Hefflinger on May 1, 2009 - 6:08am.
Seattle - Big Fish Games, a developer and publisher of online casual games, has acquired Vancouver, B.C.-based development studio Grubby Games.
tags: Games | Deals | Casual Games | Big Fish Games | Acquisitions | Grubby Games |

Casual Games Studio OMGPOP Raises $5 Million

Authored by Mark Hefflinger on March 10, 2009 - 8:17am.
New York - Casual games studio OMGPOP has raised $5 million in its second round of financing, led by Bessemer Venture Partners, Silicon Alley Insider reported.
tags: Games | Deals | VC | Casual Games | Spark Capital | Baseline Ventures | Bessemer VP | OMGPOP |

FremantleMedia Invests in Casual Games Publisher Ludia

Authored by Mark Hefflinger on February 27, 2009 - 11:29am.
London - Television producer FremantleMedia announced that it has made a minority equity investment in Ludia, a developer and publisher of interactive casual games.
tags: Games | Deals | Casual Games | TV | Investments | FremantleMedia | Ludia |

Casual Games Firm PlayFirst Names New CEO, CFO

Authored by Mark Hefflinger on February 26, 2009 - 1:35pm.
San Francisco - Casual games developer PlayFirst, creator of the "Diner Dash" franchise, on Thursday named Mari Baker as CEO and Jim Wandrey as chief financial officer. Baker was previously CEO of Navigenics and before than president of BabyCenter, while Wandrey served as CFO of Telephia. Baker replaces PlayFirst co-founder John Welch, widely regarded as one of the leaders of the casual game revolution and the mind behind the success of the "Diner Dash" franchise. Welch will be moving on to a new yet to be disclosed venture. Stay tuned for more on that.

tags: Games | Casual Games | Moves | PlayFirst |

PopCap Games Acquires Gastronaut Studios

Authored by Mark Hefflinger on February 24, 2009 - 8:19am.
Seattle - PopCap Games, a developer and publisher of casual games, announced on Tuesday that it has acquired Gastronaut Studios, a developer of titles for Microsoft's Xbox 360 console and Xbox Live online game service.
tags: Games | Deals | Casual Games | Acquisitions | Xbox 360 | PopCap Games | Gastronaut Studios |

Gimmie5Games Studio Gets Independence From Eidos

Authored by Mark Hefflinger on February 9, 2009 - 1:48pm.
London - Video game publisher Eidos has sold back the rights to casual games studio Gimmie5games, which it acquired back in 2007, GamesIndustry.biz reported. The newly independent studio will continue to develop online and casual games.  "This is the best route for all parties involved," Gimmie5games general manager Matt Spall told GamesIndustry.biz. "We understand we're not the focus of Eidos' business right now, but we passionately believe in our business and this way the team here are free to explore new and exciting business opportunities."

tags: Games | Casual Games | Eidos | Gimmie5games |

Amazon Introduces Video Game Downloads

Authored by Mark Hefflinger on February 3, 2009 - 1:25pm.

Seattle - Online retail giant Amazon.com (NASD: AMZN) on Tuesday announced the launch of a video game download store, which initially offers a library of over 600, sub-$10 casual games for the PC platform.

tags: Games | Casual Games | Retail | Amazon.com | Amazon Game Downloads |

Casual Games Site Café.com Sells Boonty Platform to Nexway

Authored by Mark Hefflinger on January 13, 2009 - 8:38am.

Los Angeles - Online casual games site Café.com has sold its Boonty digital distribution platform to France-based Nexway, a provider of online distribution services in Europe, GigaOM reported.

tags: Games | Deals | Casual Games | Boonty | Acquisitions | Cafe.com | Nexway |

Lifetime Acquires Korean Casual Games Firm Roiworld.com

Authored by Mark Hefflinger on November 10, 2008 - 11:08am.

New York - Lifetime Networks announced on Monday its acquisition of Roiworld.com, a Korean casual games and virtual dress-up site for teens.

tags: Games | Deals | Casual Games | TV | Korea | Acquisitions | Lifetime Networks | Roiworld.com |

DMW Vlog - PopCap's David Roberts On The Crossover Between Casual and Hardcore Gaming

Authored by Jay Baage on November 2, 2008 - 3:15pm.

Seattle - PopCap Games, a developer and publisher of casual games, recently released a new game in its flagship Bejeweled series called Bejeweled Twist at a gala launch event at Seattle’s Experience Music Project Museum. You might think that it’s a bit strange to throw a big launch party for a casual game, but this is not just any casual game. Bejeweled is one of the most popular and lucrative casual games franchises out there with more then 350 million copies downloaded and over 25 million units sold across all platforms.
tags: Games | Video | Marketing | Casual Games | Vlog | PopCap Games | David Roberts | Bejeweled Twist |

Amazon Buys Casual Games Distributor Reflexive Entertainment

Authored by Mark Hefflinger on October 22, 2008 - 8:57am.

Seattle - Online retail giant Amazon.com (NASD: AMZN) has acquired Reflexive Entertainment, an online distributor of PC, Mac and Web-based casual games, according to a blog post from Reflexive CEO Lars Brubaker.

tags: Games | Deals | Casual Games | Acquisitions | Amazon.com | Reflexive Entertainment |

MindFuse Gets Funding for Multiplayer Casual Games

Authored by Mark Hefflinger on October 7, 2008 - 7:26am.

Berkeley, Calif. - MindFuse, a developer of multiplayer online casual games, has raised $1 million in convertible debt from the Keiretsu Forum, and also expects to raise an undisclosed sum of venture funding over the next month, VentureBeat reported.

tags: Games | Deals | VC | Casual Games | MMOG | MindFuse |

Casual Games Firm Oberon Media Lands $20 Million

Authored by Mark Hefflinger on October 6, 2008 - 8:02am.

New York - Oberon Media, a multi-platform distributor of casual video games, announced on Monday that it has received a $20 million investment from the Infinity I-China Fund, as part of an agreement whereby the two will expand the casual game publishing and distribution business and establish new partnerships in China.

tags: Games | Deals | Casual Games | Investments | Oberon Media | Infinity I-China Fund |

Game Developer 2015 Raises Funds, Launches Casual Studio

Authored by Mark Hefflinger on September 24, 2008 - 7:29am.

Tulsa, Oklahoma - Video game developer 2015, Inc. has raised "several million dollars" in new funding and formed a new casual gaming division, Tornado Studios, GameDaily reports.

tags: Games | Deals | Casual Games | 20%% | Investments | Tornado Studios |
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