Foster City, Calif. - Sony's (NYSE: SNE) U.S. and European video games units jointly announced on Thursday that they will use in-game ad network Double Fusion to place ads within PlayStation 3 titles. The deal follows a similar one made last month with IGA Worldwide, another in-game advertising network.

Sunnyvale, Calif. - Yahoo (NASD: YHOO) said on Thursday that it plans to offer more than 400 ad-support casual game titles by the end of this year. The games, available as free downloads, will include titles more than two dozen publishers, and be integrated with video ads from Double Fusion and NeoEdge.

Los Angeles - Habbo, an online virtual community for teens, announced on Monday that in-game ad network Double Fusion is now the exclusive advertising sales agency for Habbo.com. Habbo, which claims 9.5 million unique monthly users, said Double Fusion will manage media sales and coordinate in-game, integrated marketing campaigns for advertisers.

San Francisco - Double Fusion, a provider of in-game advertising services, said on Thursday that it has signed a deal with NCsoft, to serve ads within the developer's popular massively multiplayer online game, "City of Heroes."

San Francisco - Double Fusion, a provider of in-game advertising services, announced on Tuesday that it has signed a deal with Gearbox Software, the developer of titles including "Brothers in Arms" and "Borderlands." Under the deal, San Francisco-based Double Fusion will represent both dynamic advertising and integrated sponsorship opportunities in forthcoming Gearbox titles.

San Francisco - Double Fusion, the operator of an in-game advertising network, on Tuesday announced the release of fusion.runtime, a platform that makes ad placements possible after games have already been completed and released. The company said multiplayer game publisher NCsoft, and casual games publisher Oberon will be among the first to deploy the technology.

San Francisco - Video game advertising network Double Fusion announced on Thursday that its Japanese unit has received an undisclosed investment from Sedona Capital.

London - Video game publisher Eidos said on Monday that it signed a three-year deal with in-game advertising firm Double Fusion, which will serve ads within 10 upcoming Eidos game titles. Formats will include dynamically-served advertisements, which can be rotated or changed after games are released, as well as deep integrations and product placements.

San Francisco - In-game ad network Double Fusion said on Tuesday that it will provide in-game ads for Ijji.com, the North American arm of the South Korean online game publisher, as well as for publisher Gala-Net, a unit of global online community company Gala, Inc.

San Francisco - Double Fusion, a provider of in-game advertising services, announced that it has added upcoming titles from publisher THQ to its network. Under the deal, San Francisco-based Double Fusion will provide ads within upcoming titles for THQ's "Juiced," "MX vs ATV" and "Stuntman" franchises.

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San Francisco - Double Fusion, a provider of in-game advertising services, said on Monday that it has partnered with online game publisher K2 Network, to offer sponsorships and in-game ad placements within K2's forthcoming "War Rock" massively multiplayer PC game. The multi-year partnership will also allow marketers to sponsor tournaments, maps and in-game assets. "War Rock" is slated to launch on Feb. 7.

San Francisco - Double Fusion, the provider of an in-game advertising network, announced on Monday that it has raised $26 million in a new round of venture capital financing, led by Norwest Venture Partners.