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Microsoft's Massive Extends In-Game Ad Pact with EA

Authored by Mark Hefflinger on March 18, 2008 - 11:55am.

Redwood City, Calif. - Electronic Arts (NASD: ERTS) said on Tuesday that it has extended its deal with Microsoft's (NASD: MSFT) in-game advertising unit Massive, and will continue to provide in-game ads on Xbox 360 and PC titles from EA for the next two years. The deal includes the rights to serve ads on EA titles like "Madden NFL" and "Need for Speed."

tags: Games | Advertising | Microsoft | In-Game Ads | Massive | Electronic Arts |

WSJ: Google in Talks to Acquire In-Game Ad Firm Adscape

Authored by robert on January 20, 2007 - 10:36am.
Adscape Media LogoThe Wall Street Journal reported today that Google is in talks to acquire San Francisco-based Adscape Media, an in-game advertising firm. A deal could be reached as early as next week, according to the report. Google has been in discussions for months with game publishers regarding the delivery of ads into Internet-enabled video games. The acquisition would enable Google to offer another advertising channel to ad clients, such as virtual billboards in racing games. No details of terms are known at this time.
tags: Games | Deals | Advertising | Sony | PSP | Microsoft | In-Game Ads | Google | Xbox 360 | Massive | Adscape |

Career Moves: January 10, 2007

Authored by dmw on January 10, 2007 - 1:49pm.
Career Moves is made possible by @HIRE.
Massive CEO, Mitch Davis, and President of New Media, Nichola Longano, will both leave the in-game ads specialist this month. The company was bought by Microsoft in May of 2006 to bring ads to the Xbox 360, and apply Massive technology to services such as Windows Live and MSN. No reason was given for the departure of the two executives.
tags: Career | Moves | Massive | TBS | KickApps | A2IM |

Funcom Extends Free Version of "Anarchy Online" to January 2008

Authored by Mark Hefflinger on October 27, 2006 - 2:11pm.
Durhan, N.C. - Funcom announced on Friday that it has extended the availability of a free version of its massively multiplayer online game "Anarchy Online" through January 2008. The free version of the game, which has registered nearly one million accounts, contains dynamic in-game ads served by Massive Inc.
tags: Games | Advertising | In-Game Ads | Massive | Funcom |

Electronic Arts Signs In-Game Ad Deals With Massive, IGA Worldwide

Authored by Mark Hefflinger on August 31, 2006 - 5:42pm.
Redwood City, Calif. - Video game developer and publisher Electronic Arts on Thursday announced its entry into the in-game advertising market, signing new agreements with in-game ad providers Massive Incorporated and IGA Worldwide.
tags: Games | Marketing | Advertising | EA | In-Game Ads | Massive | IGA |

Massive Unveils New Interactive In-Game Ad Format

Authored by Mark Hefflinger on July 19, 2006 - 12:28pm.
Durham, N.C. - Massive Incorporated, the in-game advertising firm recently acquired by Microsoft, on Wednesday introduced a new interactive in-game ad format.
tags: Games | Marketing | Advertising | Tech | In-Game Ads | Massive | Ad Tech |

Microsoft's Massive Inc. Signs In-Game Ad Deal With Korea's Webzen

Authored by Mark Hefflinger on June 27, 2006 - 2:22pm.
New York - Massive Incorporated, a recent Microsoft acquisition that provides in-game advertising, announced on Tuesday that it has signed a deal with Korean online game developer Webzen.
tags: Games | Marketing | Advertising | Korea | Webzen | Microsoft | In-Game Ads | Massive |

WSJ: Microsoft to Acquire In-Game Ad Firm Massive for Up to $400 Million

Authored by dmw on April 26, 2006 - 12:27pm.
New York - The Wall Street Journal reported on Wednesday that Microsoft plans to acquire Massive Incorporated, the developer of an in-game advertising network, for between $200 million and $400 million. Neither company would comment for The Journal's story. New York-based Massive spent three years developing its technology, which allows advertisers to insert virtual billboards and other elements directly into video games. The company has partnered with video game developers and publishers including THQ, Atari, 2K Sports, Ubisoft, Konami, Sony Online Entertainment and Vivendi Universal Games. Massive's advertising clients have included Coca-Cola and Honda.
tags: Games | Deals | Marketing | Advertising | Tech | Microsoft | In-Game Ads | Acquisitions | Massive |

Massive to Serve In-Game Ads for THQ Titles

Authored by Mark Hefflinger on December 19, 2005 - 7:31am.
Agoura Hills, Calif. - Video game publisher THQ announced on Monday that it has signed an agreement with Massive Incorporated, to integrate a number of THQ game titles into Massive's in-game advertising network. Massive delivers in-game ads to more than 100 game titles from 29 game publishers. Separately, Agoura Hills, Calif.-based THQ said that it has launched a new "cross-save" feature, which will reward consumers who own more than one of its Nickelodeon game titles for PlayStation 2. When a Memory Card detects more than one of the titles -- which include "Tak: The Great Juju Challenge," "SpongeBob SquarePants: Lights, Camera PANTS!," "Nicktoons Unite!" and "Barnyard" -- bonus content across all titles will be unlocked for the player. 
tags: In-Game Ads | Massive | THQ Titles |

Video Game Ad Network Massive Signs Developer Spark Unlimited

Authored by Mark Hefflinger on December 16, 2005 - 8:18am.
New York - Massive Incorporated, a provider of an in-game advertising network, announced on Friday that it has signed an agreement with game developer Spark Unlimited, creator of Activision's "Call of Duty" franchise. Under the deal, Spark will add several upcoming titles to the Massive Network, which inserts ads from firms including Coca-Cola, Comcast, Honda, Paramount, T-Mobile into online games from 29 publishers.
tags: Deals | Massive | Video Game | Developer Spark | Unlimited |

Online Game Ad Software Developer Massive Inc. Raises $2.1 Million

Authored by Mark Hefflinger on September 30, 2003 - 9:32am.
New York -- Massive Incorporated, a developer of online video gaming software, announced on Tuesday that it has raised $2.1 million, in a round of venture capital financing led by Tobat Capital and Newlight Associates. The company's software allows video game publishers and developers to create new revenue streams and reduce game development costs by offering in-game advertising for online games developed for the PC, and other online-capable platforms like the Xbox and PlayStation 2. New York-based Massive will use the capital to expand research and development of its ad server that enables real-time rendering of advertisements in online games, and to market its latest game development tool, the Massive Test Box. 
tags: Games | Software | Massive | Raise |