New York - Microsoft's (NASD: MSFT) Massive Inc. in-game advertising unit on Wednesday announced a multi-year deal to serve ads within 18 of Activision Blizzard's (NASD: ATVI) titles, as well as on the company's various websites and Battle.net online game service. The deal includes the territories of the U.S., Canada, Europe, South Korea and Australia. Massive also said it partnered with Integri to manage Web-based ads for Activision Blizzard, whose titles include "Guitar Hero" and "World of Warcraft."

San Francisco - Double Fusion, a provider of in-game advertising services, said on Monday that it has signed new deals to serve in-game ads for PlayStation 3 titles published by THQ, Sega, Eidos and Midway Games.

New York - Microsoft's (NASD: MSFT) Massive Inc. in-game advertising business announced on Monday a multi-year deal to provide in-game ads for game publisher THQ (NASD: THQI). The deal includes a number of upcoming titles on the PC and Xbox 360, including "Saints Row 2."

Los Angeles - Democratic presidential candidate Barack Obama spent over $44,000 on campaign ads placed within video games, GameSpot reported, citing the campaign's filing with the Federal Election Commission. The campaign paid in-game ad network Massive Inc. to place ads within games like "Burnout Paradise" for the Xbox 360. Additionally, Massive told GameSpot that it approached Sen. John McCain's campaign about advertising in games, which rejected the offer.

New York - IGA Worldwide, an in-game advertising network, announced on Tuesday that its network now reaches 30 million unique users worldwide. The company's ads reach gamers playing more than 80 titles on platforms including PC, Mac, Flash and PlayStation 3.

San Francisco - Presidential candidate Sen. Barack Obama's campaign has begun placing ads within video games including Electronic Arts' "Burnout Paradise," GigaOM reports. "I can confirm that the Obama campaign has paid for in-game advertising in Burnout," Holly Rockwood, director of corporate communications at Electronic Arts (NASD: ERTS), told GigaOM. One in-game ad, seen on a virtual billboard in the racing game, informs gamers that "Early Voting Has Begun" for the election, and includes a link to an Obama website.

New York - IGA Worldwide, the operator of an in-game advertising network, announced on Tuesday that it has signed a multi-year agreement with Activision (NASD: ATVI). The company will place ads within multiple Activision PlayStation 3 titles, the first of which being the upcoming "Guitar Hero World Tour."

Foster City, Calif. - Sony's (NYSE: SNE) U.S. and European video games units jointly announced on Thursday that they will use in-game ad network Double Fusion to place ads within PlayStation 3 titles. The deal follows a similar one made last month with IGA Worldwide, another in-game advertising network.

New York - IGA Worldwide, a provider of in-game advertising services, has announced a partnership with Sony (NYSE: SNE) to provide in-game advertising on the PlayStation 3 in the U.S. and Europe, and also with publisher Electronic Arts (NASD: ERTS) to serve in-game ads on EA titles for the PlayStation 3.

Deerfield Beach, Fla. - Video game and entertainment ad network Intergi said on Tuesday that it has signed an agreement to supply advertising placement for K2 Network, which serves over 16 million gamers in over 100 countries. K2 operates multiplayer online games including "War Rock," "Knight Online," "Global MU Online" and "Sword of the New World."

Los Angeles - Habbo, an online virtual community for teens, announced on Monday that in-game ad network Double Fusion is now the exclusive advertising sales agency for Habbo.com. Habbo, which claims 9.5 million unique monthly users, said Double Fusion will manage media sales and coordinate in-game, integrated marketing campaigns for advertisers.

San Francisco - Double Fusion, a provider of in-game advertising services, said on Thursday that it has signed a deal with NCsoft, to serve ads within the developer's popular massively multiplayer online game, "City of Heroes."