New York - IGA Worldwide, a provider of in-game advertising services, has announced a partnership with Sony (NYSE: SNE) to provide in-game advertising on the PlayStation 3 in the U.S. and Europe, and also with publisher Electronic Arts (NASD: ERTS) to serve in-game ads on EA titles for the PlayStation 3.

Deerfield Beach, Fla. - Video game and entertainment ad network Intergi said on Tuesday that it has signed an agreement to supply advertising placement for K2 Network, which serves over 16 million gamers in over 100 countries. K2 operates multiplayer online games including "War Rock," "Knight Online," "Global MU Online" and "Sword of the New World."

Los Angeles - Habbo, an online virtual community for teens, announced on Monday that in-game ad network Double Fusion is now the exclusive advertising sales agency for Habbo.com. Habbo, which claims 9.5 million unique monthly users, said Double Fusion will manage media sales and coordinate in-game, integrated marketing campaigns for advertisers.

San Francisco - Double Fusion, a provider of in-game advertising services, said on Thursday that it has signed a deal with NCsoft, to serve ads within the developer's popular massively multiplayer online game, "City of Heroes."

San Francisco - Double Fusion, a provider of in-game advertising services, announced on Tuesday that it has signed a deal with Gearbox Software, the developer of titles including "Brothers in Arms" and "Borderlands." Under the deal, San Francisco-based Double Fusion will represent both dynamic advertising and integrated sponsorship opportunities in forthcoming Gearbox titles.

Redwood City, Calif. - Electronic Arts (NASD: ERTS) said on Tuesday that it has extended its deal with Microsoft's (NASD: MSFT) in-game advertising unit Massive, and will continue to provide in-game ads on Xbox 360 and PC titles from EA for the next two years. The deal includes the rights to serve ads on EA titles like "Madden NFL" and "Need for Speed."

Amsterdam - Nearly 90% of respondents in a recent survey of casual gamers on RealNetworks' (NASD: RNWK) RealGames service said they will watch in-game streaming video ads in return for free game play.

Los Angeles - Google (NASD: GOOG) plans to launch an in-game advertising network later this month, following its acquisition of in-game ad firm AdScape earlier this year, GigaOM reported, citing sources familiar with the plans.

New York - NBC Universal Digital Media has partnered with IGA Worldwide to sell ads on the company's in-game advertising network, following its participation in IGA's $25 million July financing round through its Peacock Equity Fund. Under the terms, NBC Universal will sell a portion of IGA's premium inventory, and also create customized campaigns for its marketing clients.

New York - In-game advertising provider IGA Worldwide announced on Wednesday that it has signed an agreement with casual games publisher Merscom, to serve in-game ads within the company's titles. The deal, which covers both U.S. and European markets, includes Merscom's upcoming titles "Jewel Craft."

San Francisco - Double Fusion, the operator of an in-game advertising network, on Tuesday announced the release of fusion.runtime, a platform that makes ad placements possible after games have already been completed and released. The company said multiplayer game publisher NCsoft, and casual games publisher Oberon will be among the first to deploy the technology.

New York - IGA Worldwide, a provider of in-game video advertising, announced on Tuesday a three-year deal to provide ads within games published by U.K.-based Codemasters. New York-based IGA's ads will figure in Codemasters franchises like "Race Driver" and "Colin McRae," which have to date sold a combined more than 16 million units.

New York - The market for in-game advertising on Internet-connected titles for game consoles is expected to grow from $80 million in 2007 to $852 million by 2011, according to a report from market research firm ABI Research.

San Francisco - Video game advertising network Double Fusion announced on Thursday that its Japanese unit has received an undisclosed investment from Sedona Capital.

New York - Advertisements within video game (in-game ads) increase average brand familiarity by up to 64%, according to a study conducted by Nielsen Entertainment and commissioned by Microsoft's Massive Inc. in-game ad network division.

New York - Massive Inc., Microsoft's in-game advertising network business, announced on Wednesday that it has signed a deal to provide in-game ads for five titles from Electronic Arts. The agreement includes EA's "Madden NFL 08," "NASCAR 08," "NHL 08," "Tiger Woods PGA Tour 08" and "SKATE."

London - Video game publisher Eidos said on Monday that it signed a three-year deal with in-game advertising firm Double Fusion, which will serve ads within 10 upcoming Eidos game titles. Formats will include dynamically-served advertisements, which can be rotated or changed after games are released, as well as deep integrations and product placements.

San Francisco - Mochi Media, the provider of an in-game ad network for casual games, as well as website analytics tools, has raised an undisclosed sum in its first round of funding, led by Accel Partners, GigaOm reported.

New York - In-game advertising network IGA Worldwide announced on Thursday that it has raised $25 million in its second round of venture capital financing, co-led by GE/NBC Universal's Peacock Equity and KTB Ventures.

Foster City, Calif. - Sony Computer Entertainment America announced on Monday that it has partnered with ratings provider The Nielsen Company to develop a measurement system for game network advertising.