GameTrailers

Viacom to Fold iFilm, Other Brands Into Spike.com

Authored by Mark Hefflinger on September 12, 2007 - 11:56am.

New York - Viacom will fold a number of its Web properties into its Spike.com destination, including its video site iFilm, gamer community service Xfire, and gamer news site GameTrailers, Variety reported. The iFilm brand will be retired, while Xfire and GameTrailers will retain independent URLs. The new Spike.com site is scheduled to launch in the first quarter of 2008, and will be headed by John Slusser, co-founder of GameTrailers. "There is a lot of overlap in all these audiences. The people who like cars also like girls, they like computers, and they like sports," Slusser told Variety. "We see a lot of opportunities in reaching them this way."

MTV Networks to Invest $500 Million in Games Over Next 2 Years

Authored by Mark Hefflinger on August 16, 2007 - 1:59pm.

New York - Viacom's MTV Networks plans to invest more than $500 million in video games over the next two years, as part of a plan to incorporate games into all new programs at their inception, Reuters reported.